You can finally look up "content marketing" in Wikipedia and find a description. It hasn’t been there up until now, which means that as a descriptive term it is gaining acceptance and use. Here is the first paragraph:
Content marketing is an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases. In contrast to traditional marketing methods that aim to increase sales or awareness through interruption techniques, content marketing subscribes to the notion that delivering high-quality, relevant and valuable information to prospects and customers drives profitable consumer action.
Content marketing products frequently take the form of custom magazines, print or online newsletters, digital content, websites or microsites, white papers, webcasts/webinars, podcasts, video portals or series, in-person roadshows, roundtables, interactive online, email, events.
Is all content marketing? Why wouldn’t it be? If everything a professional or a business publishes contributes to their reputation, credibility, and expertise I guess it’s all functioning as marketing.
Thanks to Newt Barrett of Content Marketing Today for this heads up…