I had to let out a sigh of relief when re-reading Robert Cialdini’s Influence: the Psychology of Persuasion. Seems the esteemed professor and expert on compelling behaviors admits to being somewhat of an easy sell himself. Which is why he says he started studying people who fall for sales scams and ways they are influenced to act.
Whew, I’m not alone. I love a good story and easily get roped in by expert copywriters. Even when I know an offer’s too good to be true, I want to buy it just to see, to make it work anyway.
As for hypnosis, well, I told you I love being put into a trance by a good hypnotherapist. I don’t care if you laugh or call me gullible. It feels so good to relax like that. I even studied and became certified and earned a living at it while going to graduate school in psychology, that’s how much I enjoy it.
So my curiosity was piqued when Jon McCulloch emailed me about my recent posts on Joe Vitale’s book Hypnotic Writing. I had never met Jon before that, but our email exchanges have shown many beliefs and attitudes of the same vein. But I’ll bet he’s not an easy sell!
Stay tuned tomorrow as Jon will be guest blogger here and give a scathing review of what he likes and dislikes about Vitale’s book on writing sales copy. Don’t miss it, it’s got some good stuff in it.
In the meantime, check out Jon McCulloch at his site www.jonmcculloch.com. Don’t be offended by his tag line: "Kicking the ass of bad marketing everywhere…" He’s a Brit living in Ireland and they’re a rough bunch over there… ;0!