What are the writing tasks involved in order to promote a major teleseminar program on the Internet? Obviously, you have to write a sales or landing page. But that’s only one part of it. There’s so much more.
Recently Denise and I along with colleague Kathleen Gage promoted a 4-week teleseminar called The Law of Action 2.0: Attract Clients and Build a Money-Making Business on the ‘Net. We started by promoting a free teleseminar called The 5 Traps of Internet Marketing. We got about 1,000 people to register for the call.
From that, we promoted the paid program, registering 94 participants and netted $18,000. The program is delivered in four 90-minute sessions and includes a private Facebook group, learning guides and many resources.
But it would be a gross exaggeration to say we’re earning $3,000/hour with the 6 hour program, although some Internet marketers would certainly use that calculation as bragging rights.
The truth is we spent considerable time writing the promotional materials and distributing our content in various forms all over the Internet long before the free program on June 24.
Denise is outlining all the promotional steps we did over on BizTips Blog this week. As a companion piece, I’m writing on this blog a series of posts to show you every piece of content marketing that was involved in the success of this program.
Here’s a list of all the writing tasks completed over a one month period leading up to the start of the free program June 24 and the mentor program July 1:
- Sales copy (2 different landing pages)
- Email marketing messages (multiple)
- Thank you pages and thank you autoresponders
- Survey questions & survey results report
- Press releases (5 different ones)
- Video tips (6 different scripts, 2-3 minutes long)
- Blog posts (multiple over a one month period)
- Updates posted to social networking sites: Facebook, Twitter, Linkedin, MySpace, etc.
That’s what is involved in staging a successful teleseminar series that can net you substantial profits. Writing effective messages is a major component to the success of any project.
But it’s not all. You must have:
- A solid online reputation and brand
- An established track record
- Credibility and expertise
- A sizable and responsive list to market to
- Blog posts and blog traffic
- Social media participation
- An impeccable sales and registration process in place with autoresponders, thank you messages, and clear instructions
We teach our students these steps in our Law of Action 2.0 mentoring program. And we’re blogging about them as well in the coming weeks. Next post: Writing an effective sales page.
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