People buy from people they know, like, and trust. Video clips will shortcut
the process of connecting with people quickly. Viewers can more easily
decide if they like and trust you when they can see and hear you.
How do you write a script for a video clip to promote a program or event? Posting video clips has become popular and easy to do. This is another promotional step you must include in order to boost your sales.
Video promotional clips are part of the various writing tasks necessary for making money online. It doesn’t matter if you’re presenting a teleseminar, publishing a book, or promoting a coaching or consulting program. You’ve got to get the word out to as many potential participants in many different ways, on Web landing pages, blog posts, email messages, ezines, and audio and video.
Marketing with content isn’t only about writing text. If you’re not using video yet, It’s fairly easy to get a Flip video camera and get started without any tech skills or expensive equipment. But be sure to write out a short script before recording so you don’t forget any essential details.
In the example we’re writing about here, Denise and I and Kathleen Gage promoted a free teleseminar on our blogs through posting a video each day, outlining each of The 5 Traps of Internet Marketing. Kathleen and I each wrote out a script for these, presenting 5 Traps and 5 Truths, and then the information for registering. Each script was 2-3 minutes long. Here is the outline we used:
Outline for 2-3 minute video clip:
- Intro – my name and tag line or usp: what do I do and who I do it with
- A question: Do you know …? (a problem)
- An explanation of the problem, list 3-5 components
- A solution: list 3-5 benefits the audience can achieve with the solution
- An action: here’s what I want you to do (sign up, register, click over to…)
- Remind them of the reason why I want them to do this (my values, other emotional triggers…)
- Include an urgency factor
- Sign off, repeating your name and website or blog url and repeat your offer or suggestion
Even though it’s wise to write out a short script like this, don’t memorize it word-for-word. You want your delivery to sound spontaneous and natural. You want to keep a friendly, conversational tone and not sound like a TV commercial. This may mean several recording attempts, if you’re like me and get a bit flustered!
Examples of video clips designed to promote The 5 Traps of Internet Marketing:
Internet Marketing Video: You Need More than The Law of Attraction
Internet Marketing Video: You Need Products
Internet Marketing Video: Gurus Don’t Always Have the Answer
Internet Marketing Video: You Can Buy Success
Internet Marketing Video: Make Money While You Sleep