Are you using the power of online press releases to promote your events, products or services? Anyone who uses the Internet to market should be posting as many press releases online as possible. They’re easy to write, and they contribute to getting found on the Web. You also benefit from links back to your site.
I recently posted about all the different kinds of writing tasks required when you promote an event or product. These include sales pages, email promotional messages, survey questions, video clip scripts, curriculum and messages on Facebook and Twitter.
Press releases are essential. The more you announce your event or product in different ways the better.
For example, we posted three different press release in the two weeks prior to an event start date. We didn’t just write an announcement about what we were doing. A press release to say we’re doing a teleseminar is boring. Who cares?
The focus of all three press releases was on the problems our audience faced.
One press release announced the free teleseminar on 5 Traps, one emphasized the challenges of
online marketing, and the other announced the
survey results asking people what their biggest Internet
marketing challenges were.
Here are 3 examples of how to title and write content for announcements that focus on the audience: