Recently I was contacted by a client who was frustrated that her marketing efforts were not producing results like she expected. In an attempt to address her concerns, I realized how many other professionals are in the same boat. What follows is an open letter to professionals everywhere who are struggling to attract new clients and make money online.
Dear Entrepreneur and Professional:
First, let’s address the issue of finances. I understand fully what it is like to invest in your own business, work hard, and see little income.
Sometimes it seems as if you work for pleasure, and indeed there is much pleasure involved. It’s not unusual for entrepreneurs to be passionate about their business and services and many would do what they love for free.
But it can’t work that way, and you must see the money or your business will perish. After a couple of years of trickle income, Denise and I are now seeing great results in our own online business, and are making a very comfortable living solely from information and services sold over the Internet.
So let me offer some advice about the process…
It takes time. And it involves having lots of digital information products people can download instantly.
You must have a powerful web presence and be easily findable to the millions of people who search on the Web for solutions to their problems.
Findability, Traffic, and Conversion
People can’t find you with just a website. You need a blog, and you
need to write on it frequently – daily is best; two to three times per
week is good. An electronic newsletter, or ezine, is also a great
marketing tool, and it needs to be posted on the Web, or on your blog.
You need to write and submit articles to article directories so people
can find you better. Your articles need to include contact information
and links back to your website, blogs and products.
You need the infrastructure in place (KickStartCart) so you can follow up with
automated email messages to people who contact you requesting
information, purchase your products and register for your events.
It’s a good idea to do teleclasses, some for free, so you build your
list, connect with people and get them into your higher priced seminars.
There are other business models, but I am most familiar with what I have done myself, and what I’ve helped other entrepreneurs to do.
Get Help, Get a Coach, Get a Mentor
Tom Antion has been our mentor for the past two years and he’s helped us bring in well over $300,000.00 since we’ve met him.
When Denise and I joined Tom’s Mentee Program, it was a
considerable financial commitment. We sent him a check every month out
of our earnings, which are steadily increasing thanks to his tutelage.
It’s worth it to learn and model what works from one who has been there
and is a multi-millionaire.
Practice and Patience
As the saying goes, you can’t get to Carnegie Hall without lots of
practice, and that takes an investment of time, patience and money.
These are not easy solutions. It requires considerable investment. Your time is a very valuable commodity, one of the most precious you have.
Continue doing what works and invest in
those areas of your business that provide the biggest payoff. Get
training. Invest in the infrastructure and tools that allow you to save
time and market effortlessly.
Avoid overwhelm by implementing tools
slowly, getting used to one and observing your results before going to
the next step. Avoid the "next shiny object" school of marketing.
Building a business on the Internet is not about getting
rich quick. It’s about hard work and persistent effort that will pay
off in the long run.
Wishing you all continued success,
Patsi Krakoff, Psy. D., The Blog Squad
Reminder: This Thursday, August 14, 2008 at 5 p.m. ET, listen to The Blog Squad interview Tom Antion about his new concept for business success, Fusion. For more information and to register for free, visit this page: www.blogsquadteleseminars.com/fusion.