What I like about this post:
He ties it into a numbered tips list with wide appeal to professionals and businesses who have web pages (website or blogs).
#5 – Go "No Sell" with Content – is pertinent to those of use who write a special report, or
free ebook, or white paper, and sit back waiting for the results to
come pouring in…
5. Go "No Sell" with Content – You should be developing at least one "non-sales" white paper or research project per quarter specifically targeting your customers/prospects biggest problem (if you have multiple customer segments, than you need one for each segment).
Position yourself as a thought leader and be the trusted business partner that your customers are looking for. Highlight your white papers on your website. Don’t you think "Dealing with XYC during a Recession" would be important to your customers?
Patsi: My encouragement to you all is to publish a paper or ebook that is designed to deliver valuable content to your readers in exchange for their email address. But don’t stop there. Do more, write more.
Here’s our examples of two papers we offer our readers:
The Great Internet Marketing Challenge: www.onlinemarketingchallenge.com
Better Business Blogging: www.betterbizblogging.com