The best business partner in the world, Denise Wakeman, was on one of the best panels there, How to Plan, Build and Promote a Small Business Blog. You can read notes on Twitter.com by clicking on the link.
And, to help you learn even more, here are the handouts the panel provided:
So then the big question most of us ask about blog writing, how do you turn readers into buyers? My deceased great-grandmother, an ancient purveyor of wisdom, used to say, "Slowly, slowly… catchee monkey!"
Because that’s how blogging works. You write relevant content to make your readers’ lives better and one day, they respond to your offer of a service or product. There’s more to it than that, of course.
But the next time you tell yourself you’re short on time and don’t
have time to write on your blog… ask yourself if you’ve got 20
minutes to make some money. Because that is what your words will turn
into if you keep at it long enough. I guarantee it… (unless you’re a
real idiot or don’t like your readers or don’t know what you’re writing