Stories sell. It’s not really a secret. Read the best sales and landing pages and you’ll be captured by personal stories. Ask any of the online copywriting gurus and they will tell you: Stories sell.
Our brains are hardwired to be receptive to stories. Once engaged, we find ways to relate, to trust, to enjoy the experience the storyteller is sharing with us. And it’s quite easy to sell something after that.
As a psychologist, I am tempted to explain the neural background for all this, but that’s not the story I want to share here with you today. This post will be short, because I’m going to simply tell you about a master of storytelling who will reveal how to use stories for selling. You can listen and learn from him for free this Thursday.
Craig Valentine is teaching these important concepts. Craig is the 1999 World Champion of Public Speaking and 3-time Mid-Atlantic Salesperson of the Year for Glencoe/McGraw-Hill. He knows a few things about storytelling and selling. Here are the details:
When: Date: September 25, 2008 Time: 1:00 pm – 2:00 pm EST (10:00 am – 11:00 am Pacific)
The session is free when you join the Master Business Building Class, which you can currently join for a free trial membership by clicking on the link for MBBC. (This is a great way to learn a lot for your business. Denise and I are on the staff as The Blog Squad.)
Announcement: This was the top-rated workshop at the 2008 MIT (Massachusetts Institute of Technology) Sloan Sales Conference. Now you get to attend it for free.
What is the absolute most important skill you need in sales? It is the ability to tell your story and sell your message. This is due to the following truth:
“When people buy into your story, they buy into your message. When they buy into your message, you can consider your products and services as sold.”
In Daniel Pink’s groundbreaking book, A Whole New Mind, he emphasizes we are moving from the “Information Age” into the “Conceptual Age.” Prospects need a way to filter through a daily avalanche of information. Hence, they look to concepts as shortcuts.
Who wins in this new age? Those who sell concepts win. What’s the best way to sell concepts? Storytelling.
In this powerful and interactive teleseminar, Craig Valentine will share tools to help you…
- SWAP (Sell Without Annoying People)
- Tell your story and sell your message
- Use the “Then, Now, and How” Formula for converting the sale on the spot
- Use the EDGE Formula for motivating all “types” of prospects
This is one interactive teleseminar you cannot afford to miss. Even if you’re not directly involved in making sales, if you’re writing on the web, your words must do a good job of converting readers into clients. We are all "in sales."