Here are the three most popular posts on this blog through 2008:
- 5 Keys to Crafting a Really Good 'About' Page,
- Morning Writing Ritual: Using your right brain
- Pillar to Post: Do you have 5 pillar articles on your blog?
Who knows why this is so? As someone who is always skeptical of statistics (consider the source and never assume what the numbers mean), we can only guess at the reasons.
I suspect readers are savvy and know that their bio or 'about' page on their blog is one of the most frequently viewed pages. One of the first things readers of a blog want to know is "Who is this person? Why should I read what they have to say?"
I've re-read these posts myself and suggest you do too. Then tell me how you think these nuggets of advice apply to you.
Start with #1, crafting your blog 'About' page. Instead of using your usual bio, with all that staid educational and business experience stuff, I suggest using storytelling elements screenwriters use. Tell your true story. Connect with people's emotions, reveal some drama. Take off your mask!
Develop your story by bringing your true self into why you are blogging for your business. Here are a few questions to help you develop "your story."
- Why are you blogging?
- Why are you passionate about this topic?
- What obstacles have you overcome to be where you are today?
- What pivotal moment did you experience that made the difference?
- What is your core message, that you would like to spread to others in similar situations?
- What would you do above all else, even if you didn't get paid for it?
Forget your standard bio page or resume formatting. Use the first person "I" and speak to readers from the heart.
Take your mask off as much as you dare. See if you can really connect with readers. Be human, be real, be vulnerable…
And don't forget to ask readers to come back often. Remind them they can get email updates to your blog and tell them where to do that on the sign-up form.
Invite them to leave a comment. Ask them to get involved. Spell the specifics out so that you make it easy for them to do so.
Please share here any other tips for writing a great 'about' page.
5 Keys to Crafting a Really Good 'About' Page