I am a counsellor and life Coach based in Geneva, Switzerland. I have had my own practice for 11 years, but now I would like to take it to the next level and increase my client base. I have been thoroughly intrigued by your views that Blogs are the way to go "Fishing"!
I specialize in the field of eating disorders anorexia and bulimia. One of the things I want to do is get the word out to a maximum amount of people about the groups I run for the mothers and other family members of people suffering from anorexia.
Question: can you see blogging being used effectively for this or does this fall outside the topics most generally used?
Here's my reply:
In fact, that is the best way to go about starting a blog in a topic: research on what's out there already. Look at what's being done that's effective, and what's not. There are usually many professionals AND amateurs out there in any niche. Some will be good, some not.
Remember that blogs started out as online diaries, but a business blog isn't about writing personal stuff, rather should be used as a marketing tool by building relationships, reporting case studies, sharing client successes and challenges.
It's the best way to get found, attract ideal clients, and establish your expertise. A website won't easily do what a blog will. Your business blog is a place to publish content, communicate your core values and beliefs and have a conversation with people who need your services.
What else would you tell someone about starting a blog for a private practice in Geneva?