- Sway: the Irresistable Pull of Irrational Behavior by Ori and Rom Brafman
- How We Decide by Jonah Lehrer
- Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely
Apparently, it doesn't matter what field you're in, everyone wants to know how come smart people make dumb decisions. To help, some very smart authors reveal the interplay between instincts, emotions, and our rational logical brains. These authors are very astute in translating the brain research along with fascinating stories.
Recently we've seen plenty of irrational behavior, whether in politics or the world of finance. And in these times of uncertainty, it's harder for everyone to make decisions. None of us can rationally predict just how hard hit we will be.
If we listen to too much CNN, we could easily succumb to fear-based decisions. Are they any better than ones made with buoyant optimism? Maybe not, but how do you find the right middle ground, that's right for you and your business?
When stressed or challenged, most of us keep on doing what we've been doing, only harder or faster, or whatever we think will work.
I am challenged to know what to write on this blog so that readers will benefit. I don't usually write about the books I read, since I used to do that over on another blog, then lost the habit.
But my gut tells me that readers might like to know more about where I get my ideas, and what motivates me to try to stay ahead of the game.
Heck, I'm not exactly a business wizard and I'd be the last to offer business advice. But I do know that being well informed has always helped me avoid doing things that won't keep on working.
In times of rapid and uncertain change, I read what the experts are saying. So it seems that now is as good a time as ever to find out how to avoid stupid decisions.
…that's my decision for now, folks.
My question for you, dear readers, what books are you reading, and which ones do you think are particularly important during these times? Hit the comment link and share…