I just read a great post over on the Marketing Professor blog by Travis Campbell, 3 Rules for Using Twitter for Business. These same three rules should apply to all of your content marketing, but they are particularly relevant for writing content on your business blog.
(Travis must be doing this right, because I found him on Twitter and I'd never heard of him or his excellent blog before today.)
1. Have a Strategy. Here are some strategy points to consider:
Show them you care: You have to be more than a lecturer or teacher. Get real. Be human.
Mix it up: While building a profile for business, remember people ultimately do business with with people. Feel free to mix up your updates with some of your own questions, observations, and your personality.
2. Have Targets: Here is Travis' guideline:
50% – Useful information for your target market
5% – Thoughtful questions (which create responses)
20% – Industry news (other sources) with your commentary
10% – Stuff which can make your readers lives better (who doesn’t want save time, money or energy?)
10% – Resources available on your site or other people's sites
3. Plan to Participate: Involve yourself in a two-way conversation. Write using the pronouns "I" and "You". Ask questions, give opinions, admit mistakes.
What do you think about these "rules?" They make sense for me.
As for using them for Twitter, I'll have to sit down and think about this, for sure. For now, I'm just been lurking and occasionally "tweeting" on Twitter because I hate to miss out. But I don't have a strategy or a purpose and I've been wondering if it's really worth it. Like most things on the Web, it's easy to be distracted by the latest bright shiny toys.
I need purpose, I need strategy. What are yours?
Let me know your thoughts.