Let's face it, we don't get older, we get smarter! So why not put your expertise to work and find the people with problems you know how to solve?
First you'll need to learn a few things about how to use content to market your ideas online.
4 Ways to Optimize Content Marketing with a Blog
You hear a lot of buzz these days about Content Marketing. In my opinion, a business blog is the best way to deliver content marketing, but only if you understand four concepts.
Last year I wrote an ebook called Better Business Blogging, 4 New Concepts for Getting Spectacular Results from a Blog.
I'm re-releasing it this week because these concepts are becoming even more crucial for delivering content that markets your business. Pay particular attention to the section on content. Creating compelling content will make your online marketing efforts pay off, no matter what niche you're an expert in.
Here are some selected excerpts:
"It doesn’t matter if things are changing rapidly as long as you are willing to continually learn and stay flexible. People aren’t changing that much: they still have basic needs and wants, and problems that require solutions."
"Business blogging is an opportunity for you to continually learn about your customers and rapidly adapt to their needs. But only if you use it correctly."
There's no charge for the ebook, but you'll need to register so I can send it to you via email.
(Note: I co-authored this with Denise Wakeman in conjunction with our Better Business Blog Training programs. While those programs are not currently being offered, the ideas in this book are extremely valuable.)