My father told me that if I wanted to be a journalist, I'd better get used to eating olive sandwiches because I'd never have any money. I didn't buy into that then and I don't now. I happen to love olives anyway…
I'm a big picture kinda gal. I don't do so well with the detail stuff, which makes me less-than-perfect when it comes to managing the Web tech stuff. But I can see where things are going. Are you in the mood to read Patsi's Predictions?
I can see the future of content marketing:
- Good writers and journalists will never be out of a job. They'll be hired by people who don't like to write but still need to market themselves, need to get known, and need to have a strong web presence.
- Ads don't work, quality writing does. Writer's will be asked to engage with readers persuasively and effectively, employing psychological triggers without hype.
- More journalists are turning to the Web to find freelance and company positions as staff writers. Companies will search them out through blogs and Twitter.
- The more a writer can specialize, the better. Writers who specialize will have a clear advantage. A tech writer is different from a leadership writer, or a product writer.
- There will be more content buying services, following the model of Joe Pulizzi's Junta42.com content matching services. More services like Elance and Helium will pop up and flourish.
- There will be more independent providers of content for specialized industries, such as my own ContentforCoachesandConsultants.com and Linda Claire Puig's www.ready2goarticles.com.
That's what my crystal ball tells me. If you don't like to write, this is good news: there are people who do. If you're a writer, this is also good news. Plenty of work for you, if you get busy with your web visibility through your blog and Twitter activities.
Bad news for olives…