I'm a nice person and I'm highly educated. As a result, my writing can really stink. I'm not kidding. There's nothing worse than writing nicely, except maybe writing intelligently, if you want to get read and make an impact.
I've been trying to write a post about this idea for some time. Then along comes this person I'd never heard of before, Pace Smith, over on Copyblogger, and she writes a brilliant post much better than I ever could.
Go there, go read it now. I'm not going to be nice about it, I'm telling you, you must read this post now…She gives really good examples of writing samples that are wishy-washy and shows you how to be bold.
If you’re like most bloggers, you’re making two huge mistakes with your content. You’re suffering from both qualification and respect when you write.
You’ll need to leave both of those behind if you want to be a successful writer with high conversion rates. The only way to write powerfully is to be bold, and to write boldly you must stop qualifying yourself and being overly respectful. Read the rest here…