I've got to confess to being my own worse marketing example…This weekend I read my own blog posts…and decided I talk a good talk but don't always walk the talk! What a doofus…(Another great photo from Shutterstock)
It's the post about using client comments as part of a good content marketing strategy. If social proof is so darned vital in influencing readers to become clients, why don't I showcase the emails and comments I get from the people I've worked with?
I can be demure and say I don't like tooting my own horn, but that would be lame since I am telling everybody else how crucial this social proof thing is.
I've decided I'm not alone, I'm sure others out there are doing this too, and so that makes me feel better. But until I get over myself and post some testimonials, I've no excuse for being a hypocrite.
I can blog til I'm blue in the face about the payoffs of blogging, but here's one client's experience:
One of The Blog Squad clients, Tim Wright, who blogs at Culture to Engage, emailed to share his success commenting on other blogs. Tim sent another email about more success he attributes to blogging:
The good news just keeps on happenin'!
Thanks to my three-a-week commitment and a number of your other recommended tactics (like commenting on others' blogs, joining cyber neighborhoods and networks, spicing up the titles, working on keywords and phrases), I had this great thing occur:
An e-mail from an online company that does audio conferences to educate the HR market. They needed a stand in for an audio conference scheduled for next Wednesday. When they started searching (God bless Google!), my Culture to Engage blog appeared.
Result? I'm standing in next Wednesday and I'm offering an audio conference all my own the day before.
And is it remunerative? (Or as my granddad would say, "Does it bring in the bucks?") You betcha.
One audio conference: $750.
Affiliate to sell their follow-up "hard" product: 20%
Visibility among their audience: priceless.
Have I said lately, "You ROCK!"?
Tim Wright, Culture to Engage Blog
I have a file folder full of good stuff like this, but what good does that do? Sure, I can pull them out and read them when I'm having a bad day…
It's not right to keep this stuff hidden, it must be visible to potential customers who are on the fence and who aren't sure if blogging is a good idea or not.
Look at it this way. I'm really passionate about helping other people with their online marketing. I can never forget how hard it was for me in the first few years of business. I really struggled to make sense out of the overwhelming amounts of information on the Internet.
If I can help others to save some time, energy and money, then I will. Like I said, I just need to get over myself. I'm not a bold and brazen ego-centrist. Hopefully, you know that by now.
I've created a stand-alone page where readers can see what clients say about working with me. You can see it here: What Clients Say.
What have your content marketing and blogging successes been like? Share your stories by leaving a comment. Do you have your success stories posted somewhere on your blog?