Without wading through a lot of blog posts, it needs to be clear in the blink of an eye that your blog or website is written specifically for them.
How can you do that? A good tag line after the title of your blog helps.
Another way is to create a page listing your typical readers and clients.
I just added a page to this blog and you can see it in the navigation bar: Is This YOU? On the page, I describe some of the typical clients I've helped over the years.
The idea is to make it easy for readers to know if they're in the right place. Once they can identify with your typical person, offer them a seat and a cup of coffee… Let them know how they can stay in touch.
For example, many of my best customers have been doctors and lawyers, or other highly educated professionals, but there are also many coaches, consultants, artists and speakers.
The key is to identify their common needs or problems that attracted them to you.
Every Internet marketer will teach you to clearly identify your target audience of readers and buyers. But until you've been in business for a while, it's hard, really hard to know exactly who these ideal clients are.
What really matters to your readers?
You need to know what clients and readers value, what they really care about, and what keeps them up at night.
I struggled with knowing this for years and still do. I'm going over a list of clients this week, to see if I can identify patterns and common threads. What was it that attracted them to me and my services? I may do a client survey or send some emails…
The problem lies in the fact that clients are people and they're all different. Trying to figure out their patterns and emotional triggers and general demographics is harder than teaching a cat to sit up and beg for a bone.
Here's a tip… based on my intuition.
Your ideal clients are probably like you. You struggled with some things, learned how to solve a few problems, and one day you started helping others with similar things. You became an expert. You opened a business or accepted a job because you're passionate about these things.
I've worked with highly educated people with years of experience and walls full of achievement awards. They're pretty smart people, and they know their fields well.
None of them become stupid when they put up a website or blog and start to try to create an online business. It may seem that way at times, because the online world is a little quirky …
Why Do You Do What You Do?
Some days I ask myself why I get up at 4 or 5 a.m. and write on my blog. No one pays me to do this.
I do this because I want to attract people who want to learn more about online marketing tips and tools and the value of content marketing. Some of them hire me, but most don't. Some of them get free information or inspiration and go on their merry way.
But a few contact me and ask for help. Most of them remind me of how I struggled with technology before it became more user-friendly. I know I can help save people time, energy and money with content marketing.
I do it because I know how much I struggled myself to learn how to market online. I found a few people who were really helpful to me. Some of them I paid a lot of money to, to learn from them, to be coached and mentored by them.
Every dollar I spent was an investment in myself. I earned it back because I learned to save time, energy and money in my business.
I learned how to attract, sell and profit online. I hope I can do the same for you. Subscribe to this blog by filling out the form in the upper right corner, and stay informed. More good stuff coming…