What's the difference between a blog and MyKnowledgeGenie? This turned out to be a great question yesterday in the interview with Milo Sindell, founder of the content-creating wizard.
Think about it…visitors arrive at your blog everyday, and they read whatever you've posted that day. If they aren't in a hurry, they'll scroll down the page and scan a few other recent posts.
Maybe what you've written this week is critical to your core message… or maybe not. Maybe you've gone off on a tangent and written something off the wall. Click…and bye-bye. (Photo credit: Shutterstock)
First impressions count, so you absolutely must have a key piece of content they can download before they go. This should be prominently displayed on your blog. (Look at this blog for a good example of this, at the top of the middle column you'll see a graphic image of an ebook Content Marketing with Blogs.)
MyKnowledgeGenie provides an easy way to quickly create cornerstone content that communicates your core message, educates your readers, and also markets your products and services.
Your blog is written in chronological order, with older posts scrolling down until they disappear into your archives. You can classify each post into a category, and this helps readers find the information they need. However, most don't search for information.
Other than your About page where your author information is posted, readers usually view 1 or 2 pages at the most. They are in a hurry and probably aren't going to spend a lot of time looking for what they need, trying to find your best stuff.
My Knowledge Genie helps you create the key piece of information you want your readers to know, and it does that in a logical order. Your blog doesn't do that.
I can't think of a better marriage than your blog and MyKnowledgeGenie.
MyKnowledgeGenie can be used to create cornerstone content for free. You only pay for the service if you're selling a "genie." When you do sell your content, they offer payment processing through Google or Paypal, and you keep all the revenues, there's no profit sharing. The fee for the service is either $5 or $25 depending on how many 'genies' you create.
There's also a feature that allows you to grant access to the 'genie' for a limited time, for example, a 3-month membership.
One of the things I like about MyKnowledgeGenie is the logical order. When you set up your table of contents, you decide what makes sense for your readers to know, and what order they need to know it in. This helps you organize your writing, and makes it easy and quick.
As Milo Sindell, the founder, says, "Everybody has a large body of knowledge they need to share with others."
What's your expertise? What's your cornerstone content? I suggest you go to the site and sign up for a free account. Start playing with it. I noticed that most of my content was already published on my blog, and it was a matter of pulling things out and putting them in an order that made sense.
If you've tried MyKnowledgeGenie, leave me a comment, and let me know if I can "test" it when it's ready.