There are a few important people I've met on the Web who've taught me a lot. One is Seth Godin, with whom I had a talk about his new book, Linchpin.
Another is David Meerman Scott, author of New Rules of PR and Marketing: How to Use Social Media, Blogs, News Releases, Online Videos, and Viral Marketing to Reach Buyers Directly.
David has had tremendous success with this book, for good reason. It's chock full of tips and success stories. Yet, can you believe this: when he published it, Facebook was only for students, and Twitter didn't really exist, at least not like it is today! That was only four years ago.
You should take a look at the second edition, because it's more valuable now than it was originally. The 1st edition is so ground-breaking, it's been translated into 24 languages!
Go ahead and read David's blog about what's in the book, and then jump on over to Amazon and get your copy now. By the way, David's blog WebInkNow, is a must read for staying informed about what matters with content marketing.
The New Rules of Marketing & PR by David Meerman Scott