Is your blog a good salesman? Is "he" meeting his sales goals? Does he consistently bring hot leads to you who are ready to buy or hire you? Maybe it's a good time to call Ms. or Mr. Bobby Blog in for a good heart-to-heart talk.
Better yet, give it a good bottom-line kick in the pants. Some people on the Web are even going so far as to spread a rumon that your blog may be ruining your business!
Hey, I love blogs, but only because they work so well for bringing in business. But if yours isn't doing the job, fire the guy. Or do a few things differently to make it work.
Here's what MenwithPens writer James Chartrand says about this:
Very often, people don’t see what’s obvious to you. You know you’re blogging for business. You know that you’re for hire. But that site visitor? He doesn’t think of that at all. You have to put the idea in his head.
And a very, very good place to do that is at the end of that useful post he just read. Finish every single post with a little nudge toward hiring you. “If you’ve got a project too delicate for you to screw up, contact me today. I’ll quote you on a perfect, professional job — no screw-ups, guaranteed.”
Your readers come around for your advice and your insight, and that’s great for your blog. But if you don’t remind them regularly that you have something more to offer than just information, they won’t think of hiring or buying from you.
This makes sense to me. This is why I stress how important the call to action is in each post. This is why you need to ask your reader to do something at the end of each post.
Here are some other features that will help your blog be a better salesperson:
- A dedicated page to let people know how to hire you or buy from you (with order links!)
- A testimonial page to showcase what your clients say about you and your services
- A page that describes your typical clients, and gives case story examples
- For those people not yet ready to buy, a way to download a report to get more information, in exchange for an email address so that you can stay in touch, (See Digital Downloads top of page.)
- An easy way for site visitors to connect with you on Twitter, Facebook and LinkedIn
- An easy way for prospects to subscribe to your blog by email (Feedburner form, top of page)
What else needs to be on your blog to make it a better salesperson?
If you're interested in learning more about how content marketing turns readers into clients, download the free ebook Content Marketing for Online Profits here.