Are you writing this down? Take notes, these 10 tips for online success with Content Marketing are important. I didn't write them, but one of my favorite bloggers did, Adam Singer over at Online Marketing Blog. (#1 top Junta42 Content Marketing blog).
Here's what he says:
"As more companies, marketers and industry professionals flood the web with content, the value of those with a true understanding of content marketing keeps going up.
"More noise increases the value of signal. If your content marketing defines you as that source of signal, you’ll consistently be found, referenced and chosen ahead of competitors.
"With 6 in 10 marketers spending more on content marketing in 2010, now, more than ever, is the time to find where content fits within your marketing strategy.
Some statistics from Technorati’s 2009 state of the blogosphere back up the efficacy of content marketing:
- 15% of bloggers say they are paid to give speeches on the topics they blog about
- 71% of all respondents who maintain blogs for a business – their own or one they work for – report that they have increased their visibility within their industries through their blogs
- 56% say that their blog has helped their company establish a positioning as a thought leader within the industry
- 58% say that they are better-known in their industry because of their blog
"And as powerful as blogs are – they are just one potential avenue for content marketing. Content marketing includes all marketing formats that involve the creation or sharing of content to engage potential prospects or current consumers. No matter how you’re engaged, continually sharpening your content creation skills is core to being an effective digital marketing or PR professional."
Please read the entire post for these valuable tips, but I'll just list them here because they are so important:
- All content should pass the "so what" test
- Create remarkable content, stand out, take risks
- Speed and agility are factors
- Personality is essential
- Content should forge connections
- Worry less about perfection, more about tone
- Make content scannable
- Draft sticky headlines
- Consistency and quality
- Realize promotion can't help bad content
What do you think about this list of 10 tips? Would you add anything to it?