The new guide lines are not new news, but some people continue to ignore them. They continue to publish the extreme success experiences of their best customers. It's tempting, I know, but the rules are clear.
Last October, 2009, the FTC (Federal Trade Commission) introduced new rules about the use of testimonials and product reviews in blogs and social media. This amendment marks the first time in 29 years since The Guides were last updated in 1980.
The gist is: From now on you can't just quote the happiest and most successful testimonials, you have to disclose how "everybody" does and what "average" is.
Some people are very, very concerned about this.
We're going to be discussing how to get good testimonials and social proof for your marketing and meet the guidelines for FTC regulations on a Webinar with Dr. Jeanne Hurlbert this Wednesday, March 17 at 3 p.m. ET.
How to Use Surveys & Quizzes to Attract, Sell & Profit: Register here, will be recorded.