When I was a freelance journalist in Paris, I wrote some outrageous things. The point was to get read and remembered by as many people as possible. I figured if I was going to spend my time writing, I wanted to be read. I made up things. That was allowed because I was writing humorous essays for Vogue Homme. The goal was to be edgy and outrageous.
Writing on the Web for marketing purposes is different in some ways, similar in others. But the key is knowing what your goals are for your content pieces.
Do you want to collect email addresses so you have a list to marketing to? Do you want people to subscribe? To download, to buy? Or is your goal to get people to think seriously about a few concepts? Establish yourself as a thought leader? Maybe sell your books, or get consulting gigs?
In any case, I’ll bet there is an underlying — or is it overarching?– goal of wanting to be happily successful.
Nobody does anything without the goal of being happy and successful. The problem is so many of us don’t know what it is that will bring us happiness and success. (Apart from making a ton of money, which anyone will tell you isn’t really the ultimate goal.)
Maybe for you, your goal is to have the most success in your niche. In order to do so, you’ll have to “prove yourself” on the Web, you’ll have to have a strong online presence with great content marketing.
Look at it this way: you must evaluate everything you do and everything you write on two aspects:
- Short-term happiness: how much does this activity or content piece bring me satisfaction and results?
- Long-term benefits: how much does this bring me closer to meaningful
fulfillment in my work and in my life?
If you want to improve your progress toward success, you’ll need to measure the results you’re getting. You can’t do that without looking at the total picture, both short term and long term.