Congratulations to Jay Baer who writes the Convince & Convert Blog. He tops the list of Top 42 Content Marketing Blogs published quarterly by Joe Pulizzi. I took a look at Jay’s blog and I can understand why he’s #1 on a list that carries some excellent content marketing blogs.
Here’s what impresses me with his blog.
- The name says clearly what he’s writing about, what his goals for the readers are.
- His tag line for the blog, “Social Media Consulting & Coaching” says what he’s all about, what he’s in business for.
- His banner has both his name and photo in it, so it becomes personal right away (no wondering, who’s writing this)
- There are several offers made clear through the navigation bar and right-hand column: Speaking, free Social Media Tools, Newsletter, etc.
- It’s not confusing, it’s very clear what Jay’s expertise is and how he works.
I love the work that Joe Pulizzi and his team put into finding great content marketing blogs for us. I also love that I’ve made the list consistently now for three years since it’s inception.
And I’m very proud to be named #5 this time! I’m especially honored because I’ve maintained a strong presence on this list which has grown from 81 to 353 possible contenders over the last 3 years. Thanks, Joe & Junta42 team!
Here are the criteria for selection:
The Junta42 Top 42 Content Marketing Blogs list highlights the best bloggers on the web discussing content marketing. Each blog on the list has been rated by our expert staff in terms of content strength, depth, regularity and, to a very small extent, popularity.
How is the Junta42 Top 42 calculated?
Content marketing is all about:
- The creation of great, story-form content (delivered through any channel)
- that ultimately influences someone
- to buy your product, take an action, or believe in a cause.
They began with a list of over 350 blogs through nominations and known content marketing-related blogs (the initial 2007 rankings contained 81 blogs).
Then they rated each on the following factors:
1. The number of posts in last quarter that pertained to a content marketing topic. Those posting on 3 or more days per week received the highest number of points.
2. Substantiveness of Posts. Here we worked to weed out posts that fell short of adding value to the collective body of knowledge about content marketing. For example, blogs that simply linked to other blogs or articles without adding new information, perspectives or ideas to the commentary received lower scores than did blogs that consistently delivered unique ideas, thoughtful insights, deep coverage, rich media and the like – you know, high-value content – to the community.
3. Google PageRank. (All blogs were checked on the same day.)
Congratulations to all the great people on this list: your blogging has informed me, connecting me to you in ways you’ll never know.
If you want to learn more about how content works to convince and convert readers to clients, go check out and subscribe to these blogs.