Sally Hogshead has written a captivating book that I’m still reading, called Fascinate.
There’s also a cool website where you to answer 28 quickie questions and get back instant results on your fascination score (or F Score as she calls it) and how to use it in your marketing. Very interesting…
It turns out my primary trigger is Mystique. I’m not sure being mysterious is a top quality for someone doing marketing, but hey, maybe I can intrigue and pique your curiosity! Mystique and Prestige are the two triggers I seem to gravitate towards, according to her F test.
In other words, when I’m writing on the web for content marketing purposes, I’m often trying to fascinate you by appealing to your sense of wanting to know more, and becoming the best you can be at blogging or marketing, (or at least getting you to look like you’re the best.)
For example, I’m really proud to have been named #5 Top Content Marketing Blog by Joe Pulizzi’s organization. I’m hoping to leverage that blogging award not just to impress my readers and friends, but to try to show you how you can also gain prestige with your own blogs. I want you to be the best in your field, and I want your blogs to show it.
Which triggers are you using in your business to persuade and captivate not only prospective clients, but current clients? Have you ever thought about this?
You have seven potential fascination triggers:
Each trigger leads to a different style of communication, and a different type of relationship. The more accurately you identify your personality triggers, and the more intelligently you hone them, the more influential your message becomes.
Would you like to know your personality Fascination Score? Find out by going here to take the quiz.
Through proprietary research of 1,059 people, with bite-sized video explanations, the F Score has been carefully designed to highlight which triggers you naturally apply.
Related Post: What Is Intelligent Content Marketing?