In my case, I can see boats out on Lake Chapala.
I was surprised to find they even have this in Mexico now, although it’s limited to certain areas. I can’t zoom in to see the horses down the street, but I can get as far as to see the swimming pools in my neighborhood.
Which would be a great feature to have for your business, right? Imagine you could get a bird’s-eye view of what people see of your business on the Web, then zoom in to see the different places you’re showing up on the Internet…
Do you have a map for your marketing? Most people I talk to don’t. In fact, some people I know use the spaghetti strategy: throw a lot of stuff out there and see what sticks, what works.
I think I know what some of the problems are for entrepreneurs… they don’t know exactly where they’re going. They know they want success, but they’re not clear on what the path is to get there. Ah yes, I know this all too well.
If there were one thing I could have done differently in my first years working online, it would have been to invest in a program to learn about Web traffic and how to attract the right clients.
I would have hired an expert to teach me what I know now, and what I’m continuing to learn through marketing with blogs. I could have cut the learning period short and started getting results much faster.
But I was like many entrepreneurs… lots of good ideas and a vague notion of where I was headed, a lot of expertise, and few tech skills. That’s changed now, but I learned my lesson.
I want to ask you a question, well, more than one:
- How are you learning what’s needed for your marketing on the Web?
- Do you know what you need to be doing for online visibility, like step 1, step 2…step 3?
- Do you have a plan with action steps so that you don’t forget key pieces?
- Are you regularly publishing online content in multiple places?
- Are you participating in social media so that your content gets viewed by the people who want it?
I’m not trying to make you feel inadequate or guilty because I know all of this takes time and energy. And most of you are running a business with clients to serve. Sometimes marketing gets pushed aside in order to deliver to current customers.
I do want to light a fire under your feet if you’re not actively pursuing a content marketing map for your business, however. One more question:
What’s the cost of doing nothing?
If you don’t take some action and do something different, you may continue to blog or write, or revise your website and still not get the right people to your site. You may not get found. People won’t get to know you. You won’t get many clients, or at least not in the numbers you deserve.
Here’s a suggestion, and I know I’m repeating myself. Take a course in how to get more blog traffic. What you learn can be applied over and over again to your website, your blog, and your content marketing. You’ll have worksheets and an action plan. You’ll create a map for your online business visibility.
This class is on Wednesday, May 19, 2010 at 4 p.m. ET and will be recorded. Info & registration here: Get More Blog Traffic.
There’s nothing like being able to see things from 10,000 feet all the way down to street level. It’s energizing to know where you’re going and what to do next. Sure beats throwing spaghetti against the wall.