When it comes to writing on the Web, a blog is a great way to get found, get leads and get clients.
There are a couple of reasons blogs work. For one thing, there are over a billion people connected to the Internet looking for information.
According to Technorati, there are over 170 million blogs… maybe more, but then a lot of those may be abandoned.
When search engines do a good job of indexing content on the Web, they match up search requests with published content. Since blogs are content-rich and frequently updated, they provide fresh keywords for search engines to index.
Someone looking for a solution to their problem, or answers to their questions, clicks on links that are offered up on a page of search results. Those links could be to web pages, blog posts, videos, or podcasts, it doesn’t matter.
What matters, if you’re a business, is that those people who are in your targeted audience of potential customers finds your site, finds it useful and relevant, and reads and likes what you have to offer. Hopefully they find your site and not your competitor’s first.
If they land on your blog, you have an advantage as long as your blog is optimized to deliver compelling content. The advantage is that (hopefully) you’re writing relevant content that communicates your expertise and creates trust with readers. That means your content must:
- Have well-written headlines that provoke interest and curiosity
- Show you understand the challenges of your readers
- Showcase your expertise
- Generously provide solutions that are easy to understand
- Provide evidence that you know what you’re talking about (social proof)
- Educate, entertain and engage reader participation
Even if you’re a great writer, however, and your content is well-written, you can spend a lot of time maintaining a blog and not get results in terms of getting found, getting known, and getting clients. How could that happen?
If you’re not knowledgeable about how search traffic works on the Web, and if you’re not savvy about driving traffic to your blog…your blog could slide into oblivion, with only a few visitors, and no results.
That means you spend a lot of time, energy and resources publishing a blog that doesn’t work to grow your business.
Don’t let that happen. Find out how to get more blog traffic. It’s like they say, it’s not rocket surgery, but you do have to take care of a few basic traffic driving tips and tools.
Please join me this Wednesday, May 12, 2010 at 4 p.m. ET as I grill uber blog traffic expert Michael Martine of Remarkablogger. This is a workshop with handouts, worksheets, access to video tutorials and it will be recorded. There is a small fee for participation. You can get information and register here: Get More Blog Traffic.
More about the psychology behind content marketing with blogs all this week, so be sure to subscribe to get email updates each time a new post is published. There’s a Feedburner subscription form in the upper right corner of this blog.
What questions do your have about how to get more blog traffic?