There’s a ton of stuff posted about “traffic secrets,” as if there were some sort of magic formula and once you knew it, you would be making Internet millions.
In preparing for the Ultimate Traffic Formula workshop I’m doing today with Michael Martine of Remarkablogger, I came across a post or an email he wrote where he admits that calling our workshop The Ultimate Traffic Formula probably sounds a bit presumptuous.
Is anything ever solved by an “ultimate formula?” Perhaps not. But if anyone can make claim to know the best tips and trends for driving traffic to a blog, I’d put my money on Michael.
He makes a good point. So many times, what we think of as a traffic problem, just isn’t.
Here’s a list of things your blog and web pages could be suffering from, for which poor traffic is only a symptom:
- Poor branding
- Crummy content
- Unfocused, not clear who the author is
- Crummy design
- Poor commenting features, lack of interactivity
- Crummy widgets that don’t add to your brand or your blog’s purpose
I know, I should be arrested for vague writing that is poor and crummy… but you get the picture. Nine out of ten blogs I review have traffic problems because they are unfocused, under-branded, confusing, and not user-friendly.
These things are not going to be fixed by keyword optimization and social media participation. It comes down to having clear goals and objectives for your blog, and clarity for your business.
What problems do you solve? What benefits to your clients receive? Drilling down on these questions will help you find the ultimate formula, your ultimate message, the real business you’re in.
P.S. If you’re reading this before 4 p.m. ET today, May 19, 2010, you can still register to attend The Ultimate Traffic Formula workshop. If not, you can still get access to the program here: Get More Blog Traffic.