There are two great blog posts over at the newly launched Content Marketing Institute blog. If you’ve haven’t subscribed to this yet, do so. It has great promise for becoming THE place to get updates on how to “do” content marketing.
Here are the two posts I paid the closest attention to so far (although I probably should read the others as well…):
- 5 Ways to Extend the Reach of Your Ebook by Michele Linn
- How One Small Habit Can Make a Big Difference to Content Marketers by Sarah Mitchell
The Content Marketing Institute is the brain child of Junta42 founder Joe Pulizzi, who has managed to gather some of the best and brightest marketers who are experts in content marketing tools and tactics.
The idea is to have a place where marketers can learn the “how-to” tips that bring the best results and save time, energy and money in doing so.