Is your blog like my tennis, a hit or miss? Are you writing posts that are clear winners for your readers? Are you steadily delivering valuable, relevant content within the lines of your readers’ needs?
In one match, Marty Fish and Gilles Simon had a rally that lasted 33 shots. They exchanged power shots from the back court, until finally, one of them blinked and missed the line. Fish won, 7-6, 7-5.
Persistence and control is the name of the game. With me, I get impatient in a rally, and with a burst of aggression I’ll end the point with a whopping drive… clear out of the court.
I know people who blog like that. They write 600-900 words every few weeks, then wonder why they aren’t getting search traffic.
Blogging doesn’t work that way. Steady as you go, writing at least twice a week, at least 350 words, focusing on the key words that drive results for your business, mixing information with stories, always keeping the reader in mind.
Blogging is a bit like tennis: you want to keep the ball in play. The “ball” is the conversation you have with your ideal clients, your readers. What problems can you solve for them? Keep the dialogue alive. You can’t do that when your blogging is a hit and miss.
If you want to get found on the Web, you need plenty of content that’s relevant to your readers. The more you create new content, and publish on your blog, the better the possibilities your ideal client will find you.
Get found, then get known by your readers. You are priming the pump towards getting new clients. Persistence pays.
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