Content marketing with blogs isn’t as easy as it used to be. But like you, I can complain all I want to. It doesn’t matter.
The good news is there are more people going online to read things they need to know, to solve the problems they have.
The bad news is there are more blogs, more competition for attention.
What do you need to do to win the battle for attention and survive the WIIFM flter?
Doug Kessler and the boys over at VelocityPartnersUK ask this question in the B2B Manifesto. (You can get your copy here.) And they answer it. For example, they suggest 5 imperatives for B2B marketers. I think this is essential advice for anyone using a blog for business, not just B2B marketers.
Here’s an excerpt and my interpretation of what this means for my own business:
1. Get a World View:
Before you can sell a product or service, you need to sell a world view.
But very few marketers spend any time at all clarifying their world view.
What is a world view and why is it so important?
Your world view is a compelling interpretation of the challenges and opportunities that your buyers face. It describes their past, present and future in a way that leads inevitably to your solution.
My “world view” on this blog has always been that if you use a blog to get found, get known and get clients for your business, you need to create quality content that markets, that works to get readers to respond to you.
Blog writing is easy and simple and hard at the same time. Most people struggle with it. You may be expert in your field, but not so hot at writing.
You may be super busy because you’re good at what you do. You don’t want to spend more than 45-60 minutes writing on your blog only to get few responses.
My philosophy and goal is that content marketing with a blog isn’t rocket surgery, AND there are a few organizing steps that can save you time and energy to get great marketing results. (For example, Time-Saving Tips for Smart Bloggers.)
Good blogging will save you time and money and headaches from other expensive marketing tools.
And if you don’t see it that way, if you’re blogging without results, then a few tweaks and tips can change that for you. If you don’t see what I mean, ask me. I have a couple of options for working with people, including consulting, and you can read this page here: Patsi’s Writing Services.
Content marketing with blogs is the best darn marketing tool on the Web, on the planet, in the universe. Period.
So if you’re blogging, face up to it. Winning the hearts and minds of readers starts with getting their attention.
It’s all about them. If you’re not crystal clear about What’s-In-It-For-Me, you’re losing out.
What’s your “World View” when it comes to your core message and your business?