There’s no doubt that infographics are an extremely useful internet marketing tool, and as such, they’re becoming ever more commonplace when trying to gain new blog readers. There’s no better way to attract new customers than with a clever graphic.
The problem, however, is that we’re seeing more and more that are overly complex, and are simply a waste of time. Sometimes you have to ask yourself, would this infographic be better if it were shorter, simpler, or even as text?
The main advantages of infographics, and the main reason they’re used, is that they can convey information quickly and concisely in an eye-catching way. Boring processes and masses of statistics can be explained quickly through the use of a great image, and people love this.
If you’ve got a great product for instance, you can explain some of its main features in a graphic. It’s much better to get a series of facts from an infographic than a large body of text, but if the infographic itself becomes overly long and complex, the point is lost.
Get Your Point Across
There are some instances when written posts are far more effective than an infographic. If you’re trying to tell a story in some way or another, the written word is more effective. You can’t really review a product using an infographic, for instance. This post even, would not work as an infographic. Similarly, an extremely complex set of instructions might actually be better in text, because it can be difficult to describe concepts using pictures.
There is also a temptation when creating an infographic to present all the information that you’ve got. This is especially when presenting data. This can immediately make an image overly cluttered. Too many charts, numbers and pictures defeat the objective of infographics being quick and easy to read. It might all seem relevant to you as a business owner, but if this is the first thing a reader sees, are they going to come back again?
For people to appreciate the graphic, the main points of whatever information you’re trying to convey must be immediately obvious. If not, it may better to write an engaging story. You want people to share your information, and they’re more likely to do this if they are able to appreciate it quickly.
Clients Like to Be Wowed
From an aesthetic standpoint, too much information just doesn’t look good either. The very best infographics are attractive as well as useful; boxes and lines everywhere can make things look far too complicated.
Some famous infographics are so popular, that they have successfully built brand loyalty in customers.
It’s all about making sure that you use the right media for what you’re trying to say. If you find that an infographic is becoming so large you have to continually scroll and scroll for information, it might simply be too long.
Think about the best way of presenting what you want to say; use infographics if they help, but don’t use them for the sake of it.