Thousands of blog guides exist, but do they really help or just cloud the issue further?
This is what you need to know when it comes writing to a better blog, one that’s really readable.
- There’s no such thing as ‘blog style.’ However, the easier it is to read the better. Break it up, make it easy for the reader. That means short, sharp paragraphs and the same with sentences. If a paragraph is more than five lines, you’ve gone too far.
- People don’t want to read blogs. At least, not ones that have no value. Put your point across early on, and they’ll read the rest of it.
- The key to achieving a better blog, whether you measure that by how many people read it, share it on social media, or comment on it, is to make everything as clear and as simple as possible.
Cut It Out
Oscar Wilde once said that you should never use a long word if there is a short one available that means the same thing.
If it’s good enough for one of the greatest writers that ever lived, then it is good enough for you.
People don’t care if you know a word with six syllables, and certainly have no time for a ‘henceforth’ when you could just say ‘now.’
Very few people can actually speed read properly, but everyone will attempt to do it with a blog.
- Use bullet points to give people reference points
- Use a picture to break up the monotony of endless text, and use your keywords in the most important places where you want people to stop and read.
- Any excuse you have to not write in a traditional manner, take it.
Forget About Word Count
When you write to a word count, you start to waffle, like it or not, that is the bottom line.
Don’t use 800 words if you can say it 200. Google might like longer and more informative pieces, but quality is still king.
Make your blog readable, and watch it become even more of a success.
(Photo: Wikimedia Commons)