How do you write good blog posts that connect emotionally with readers and turn them into loyal fans? Oh, heck, that’s easy. All you have to do is:
- Grab their attention
- Get them emotionally engaged
- Make a memorable impact
There you go, right? Easy-peasy. This is what you need to do whenever you write any content designed to market your products and services. Attention, emotions, memory.
Neuroscientists are now showing that the two most important elements of persuasion are emotional engagement and memory. Of course you can’t get either of these unless your marketing messages gain readers’ attention first. But how?
Just how do you grab readers’ attention? Infographics work really well, especially drawings and animated videos. Here’s an example of one done for my business site, Content for Coaches, just under two minutes (less than $357 by wizmotions.com):
For some reason, the eye… and the mind… is drawn to animation. I’m not sure why, but I would guess it’s because of our memory association with cartoons as children. We expect to be entertained and enjoy watching animations.
But for whatever the reasons, as blog “readers,” we don’t seem to mind spending time watching for a minute or two when the message is delivered this way.
I’ve seen book trailers and all sorts of small business products and services using these short animated videos to deliver their content marketing messages. Most can be very expensive. wizmotions.com, however isn’t, at least not for now. I recommend it, and I’m not an affiliate of them… just a happy customer.
I also recommend using other forms of graphics. If you can make your own (such as using SmartDraw charts), you can illustrate your solutions to your blog readers’ problems very specifically.