Can you write a blog post and publish in under an hour? How about 20 minutes? That’s my record. But as anyone who’s ever made love knows, fast isn’t always better. And sometimes it is.
There’s usually too much for small business professionals to handle. If you want to stay on schedule, you’ve got to learn to “just do it!” and do it fast.
Often, I’ve got an idea for a topic. Mostly, and lately, I don’t have a clue. I’m at the stage of blog maturity where I’ve written a lot about Writing on the Web, and how to use Content Marketing on a blog for professionals. In fact, I’ve recycled best posts at least two or three times.
The 6 basic steps for writing a blog post for a business blog are these:
- Find a problem your readers and customers need solving
- Research some stats on how bad the problem is
- Suggest a solution or 3-5 steps
- Explain why this is better than other solutions, answer objections
- Provide a call to action
- Ask your readers a provocative question and invite them to do something (comment).
Here’s how I wrote this post:
- Grabbed a book. In this case, Joe Pulizzi’s Epic Content Marketing. I used the table of contents to find something interesting. I read a few paragraphs and was duly inspired (Thanks, Joe!)
- Formulated the blog post idea, based on what I know about my readers and how the concept from the book applies to them and their problems.
- Wrote the damn thing, directly into the Add New Post dashboard on my WordPress blog platform. I put down my ideas using bulleted lists like this.
I saved the post because I needed to attend to pressing business issues. But at least I got the skeleton of the post written. I’ll go back later and add more, including some quotes from the Epic Content Marketing book. I’ll add a graphic, create a catchy title, and then I’ll run it through my Scribe SEO Tool plugin.
I want to score for keywords like business blogging, content marketing, writing blog posts. We’ll check my score before I publish.
All this is done in 30 minutes, and I’ll probably finish in up in another 15. Catch you later.