Have you noticed what great business newsletters have in common? They’re easily scannable; that is to say, you can easily scan the newsletter to determine the topic, the key message and what action the writer wants you to take. That’s why newsletter design is so important. I’ve been writing about business newsletters (relevancy and branding), and […]
Is your blog content writing appealing to both thinkers AND feelers? If you aren’t appealing to these two types of communication (and decision) styles, you’re missing half of your readership potential. When I’m blogging, I like to cite studies whenever I write about a concept, to prove my point. In The Collected Works of C. G. Jung, Volume 6: […]
Recent Comments