Does your website answer readers’ questions? This is a key element of a smart content marketing strategy. You must devote a few key content pages to answering readers’ questions about your business products and services. Otherwise you’re not helping them solve their problems. You won’t keep visitors on your site for long; it will be […]
Content Marketing Matters! It really does. As I wrote previously, we are in the Dawn of a New Content Marketing Era and Telling Beats Selling. Advertising isn’t working. Content Matters But if that doesn’t bring up a lot of questions for you, it should. How do you write content that’s interesting and informs, but at […]
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