Author Archive for Patsi Krakoff

How to Write Great Blog Posts Every Time

Success How to Write Great Blog Posts Every TimeHow do you create quality content that attracts online readers and yet works to promote the growth of your business?

Creating great content for your business blog is a what and how issue, as in what constitutes “good” content, and how does one produce that content so that it brings in the readers that a business blogger wants. Quality content stimulates reader/customer engagement.

Here’s what quality web content looks like: It’s short, sweet, smart, and funny: Read More→

A Quiz: Test Your Content Marketing and Blog Writing Knowledge

Quiz What is Quality Content A Quiz: Test Your Content Marketing and Blog Writing KnowledgeQuality blog posts are key to your business getting found on the Web. While that may sound obvious – (“Of course, why would I write something ho-hum boring?”) it’s harder than you might think. Not everyone agrees on what quality content is.

Quality content scores high with readers, your target clients, and with search engines. If you want to get found, get known and get clients online, you need to write and publish quality blog posts that resonate with your readers.

Two weeks ago I posed the question, “what makes you mad?” This can be a great first step in uncovering a hidden drive – what motivates you. It can also help identify what drives your readers; what content resonates with them. Read More→

Blogging Tips: Unique Ideas to Boost Your Blog

Ideas to Boost Your Blog Blogging Tips: Unique Ideas to Boost Your BlogI feel like we hear a lot of the same blogging tips over and over again. While it is definitely useful to know your blogging basics and how to boost readership, how about we change it up a little and offer some ideas on how to boost your blog in ways that you’ve maybe not thought about before?

Here are a few ways that you can get new (and old) eyes on your blog and keep them engaged. Read More→

Great Blog Content: What Makes You Mad?

Driven Great Blog Content: What Makes You Mad?If you want to write great blog content, tap into what makes you mad. Or, what makes your readers mad? Either way, we don’t get mad about things we don’t care about.

Great blog content is always about what your readers care so much about it keeps them up at night. It makes them angry. Blood-boiling, foot-stamping, screaming mad!

In a previous post about Creating Shareable Content, I suggested that one way not to be boring is to go on a rant. This is relatively easy, as long as you know where your fire is. As a business owner and blogger, this is especially important for you.

Keep asking yourself “why?” and “how come?” you are driven to do what you do. What makes you angry? There is energy in anger, and when you uncover it, it will keep you motivated.

I’m not talking about the unhealthy kind of anger, the kind where you try to get back at someone for some real or imagined insult.

Look at your anger in terms of a higher purpose. How can you use your anger for a higher good?

For myself, I’m angry that I wasted too many years with a closed mindset, not believing that I could succeed on my own. I depended too much on others.

I actually thought that my lack of computer training was holding me back. But as I learned more about how things work on the Internet, at the same time the Web and online marketing was evolving to become more user-friendly.

At one point I adopted the belief that I lacked good enough copywriting skills to make sales online. I took a few courses and studied what worked, copied a few writers I admired. Another myth bit the dust.

Each time I got mad, I took action. I spent money to learn what I needed to learn. I hired people to help. I took courses. I learned.

Where’s your anger? Does your computer frustrate you? Is your marketing paying off? If not, get mad and take action. Spend some money. Invest in learning what you need to know. Get it done.

I use my anger to fuel my desire to accomplish my goals: true success, independence, money and freedom. I’d like to see other entrepreneurs realize their dreams as well.

That drives me, and in times of stress and discouragement, I tap into that anger. And then I take action… in a good way. I finally get off my butt and do something positive for my business. I may finally hire a consultant, get a coach, or open a book to learn what’s needed.

Every time I take action, I learn something and it pays off in terms of business results. Usually, it was something I needed but put off because I thought it might be too difficult… like learning to write great content, for example.

So tune in to what drives you, what makes you mad. Then get into action with your business today.

One more thing about finding your anger… what makes you mad may also make your target audience mad. This is a great way to connect with your audience. Find out what makes your people mad…

What about you, what makes you mad? About your work? About the Internet? About marketing?

Here’s a checklist to help you create great blog content:

Shortcuts to Content

The ABC’s of Business Blogging:
Create Shareable Content – Don’t Be a Bore

Create Shareable Content The ABC’s of Business Blogging:  <br>Create Shareable Content – Don’t Be a BoreIn the world of business blogging and content marketing, there’s nothing worse than a bore.

I know we’ve all seen bad content marketing – blogs that are irrelevant, outdated, full of incorrect information, typos, rambling rants and silly drivel. But what I find to be the worst is mediocrity.

Many bloggers are writing reasonable content. And they’re probably getting some results.

Most blog writers are just barely scraping the surface of what needs to be said. I believe most of you can do better than that. You don’t have to be a Hemingway or a Seth Godin. Just speak some hard truths and tell us something new or different.

The ABC’s of Great Blogging

A. A great headline

B. Be original and offer insight

C. Create shareable content – Don’t be a bore

In my previous blog posts listed and linked above, I shared tips on creating great headlines, and originality and insight. In this post, we’ll take a look at creating shareable content, and how to avoid boring mediocrity.

Mediocrity Stinks

I hate mediocrity, because you can’t really disagree with it or get excited, or anything. It’s just a waste of my time to read the same old things. With mediocrity, you can’t quite put your finger on it, but you know it stinks.

I think there are a lot of boring blogs that could be much better. People are regurgitating what others are saying. Sometimes they add their own perspectives, sometimes not. But mostly they’re trying to post as much content as possible, without really saying anything new.

Bueller? Bueller? Anyone? Anyone?” is what I’m really thinking.

Here are some tips on how not to be boring. And don’t tell me, “it’s hard coming up with new stuff to write about,” or, “I’m so busy, I don’t have time to figure this out for myself.”

One Easy Way Not to Be Boring

Read More→

The ABC’s of Great Blogging:
Be Original and Offer Insight

bigstock Image of young pretty woman ch 50415758 The ABC’s of Great Blogging:<br>  Be Original and Offer InsightWhen it comes to content marketing and great blogging, insight and originality rules.

According to the authors of Content Rules:

“Produce great stuff, and your customers will come to you. Produce really great stuff, and your customers will share and disseminate your message for you. More than ever before, content is king! Content rules!” ~ Ann Handley and C.C. Chapman, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars and More that Engage Customers and Ignite Your business (John Wiley & Sons, Inc. 2011).

This works, but it’s a lot of work. If you’re a coach, consultant, or service professional, say a doctor, therapist, lawyer, financial adviser, or health expert, you need to create content that will help your clients. You need to become a trusted resource for insights, and a go-to curator of tips and information to be helpful to people who are interested.

And you need to create strong feelings around your published content so that people will take action and keep coming back. You need them to subscribe, to sign up, to download, to ask you questions and engage with you so they become clients when they are ready. Read More→

The ABC’s of Business Blogging:
How to be Heard above the Noise

bigstock Concept Vector Graphic Leader 46226926 The ABCs of Business Blogging:<br>How to be Heard above the NoiseLet me ask you a couple of questions about your business blogging. When you’re competing online with other experts in your field, what makes you stand out? How are your prospects (and clients) finding you among all the other blogs and sites online?

Independent professionals who use the Web for marketing their services can learn a lot from big businesses with big budgets. They hire professional writers to create compelling headlines and creative content to attract audiences to their sites. You can too.

It’s not expensive, but it does require some creative thinking. Here are some tips for good business blogging, simplified, as simple as ABC.

The ABC’s of Great Blogging

A. A great headline
B. Be original and offer insight
C. Create shareable content – Don’t be a bore

Read More→

Content Marketing: How do you know if it’s working?

bigstock different people on d abstrac 44765554 300x225 Content Marketing: How do you know if its working?How do you know if your content is working for you? Everybody says they want more traffic, but quite frankly, traffic stats leave me scratching my head and saying “Okay, that’s nice…and so what?”

Maybe it’s because I’m not an analytical type, I prefer big picture thinking and gut feelings and intuition. But if I had a metric I could look at and be able to tell if my content is working, i.e. having an impact on readers, then maybe I’d become more analytical.

You know how those yearly physical exams give you a print out of your lab test and tell you if you’re in the “normal” range or not? Why can’t we have a report for our blogs? Or for e-newsletters? Or for overall Web content marketing?

On Monday mornings, for example, you log into your “Content Marketing Impact” account and get a free print out of how well your content has impacted readers:

  • Blog…82%
  • E-newsletter …75%
  • Articles…56%
  • Landing pages…
  • White Paper…
  • Free Report… etc. etc.

Read More→

How to Become a Pinterest Warrior

PinterestWarrior How to Become a Pinterest WarriorAre you using Pinterest effectively?

Although you may have made excellent written content a part of your marketing strategy, it’s important to remember that there is more to social media than just writing a great post or article. In fact, one of the most important aspects of social networking is much more visual and not as textual as you might think.

The most popular shared items across all social networks are pictures, which shouldn’t be too surprising, given how many images we see on the web in a day. If you want your content to be not only seen but shared, it will be important to consider making image sharing a significant aspect of your game plan. Where should you start? Well, with Pinterest of course! Read More→

4 Ways to Keep People Reading Your Blog

Blog Chamber 4 Ways to Keep People Reading Your BlogThe thing to know about business blogging is that it’s a continual quest to make your blog better. One good post now and again isn’t enough; you’ve got to keep readers coming back.

Most of us don’t blog for the fun of it, we do it because we want readers coming to our website. We want people to actually read the content that we craft because we know it has value to them.

So how do we keep readers interested and coming back to your site over and over? Here are some simple ways to spark readers coming back for more:

Read More→