Tweet Having guest bloggers post content for your blog can be a great tool to get more readers to visit your site. Typically, guest blogging involves a good deal of cross-promotion, which can be beneficial for all parties involved. Guest blogging has recently become much more common, likely because bloggers are seeing the good things…
Author Archives: Patsi Krakoff
7 Content Marketing Questions to Ask
BEFORE You Write a Word
Tweet Here are some key marketing questions to ask and answer before you write a single word of content, if you want to get good content marketing results. When you outsource writing for your blog, newsletter, video or any type of content marketing, be very clear about your content marketing goals. In fact, it doesn’t…
Content Marketing Focus: Lessons from Steve Allen
Tweet Having a hard time staying focused on your business content marketing? Focus-schmocus. Sometimes you start off doing one thing and end up an expert at something else. Life is like that. I look at content marketing as an experiment or adventure. Some things work well and you do more of them. Others, well, let’s…
When Should You Start a New Business Blog?
Tweet When should you start a new business blog? Let’s face it, publishing frequently on a business blog is time consuming. Depending on how swift your writing and blogging skills are, it can take you 1-2 hours to publish a post of 350-500 words, including the writing, editing, linking, adding an image, and updating social…
Is Your Business Blog Sexy?
4 Simple Ways to Get More Blog Readers
Tweet When it comes to business blogging, many professionals forget that there is more to it than getting information out on the page. The appeal of business blogs and sites has a lot to do with readers’ impressions. How can you make your business blog visually appealing, even sexy? Blog formatting is key; in fact,…
Bloggers: Brush Up on Your Writing Skills
Tweet Business bloggers: just how good are your writing skills? Most bloggers and those who run small businesses that publish blogs are not natural-born writers, or even trained writers. Most businesspeople studied things such as marketing, communication, or business. It’s not often they’ve studied English or creative writing. Yet it’s becoming expected that businesses have…
Oscar Wilde: Advice on Better Blogging
Tweet You know that your blog is a key part of your search strategy, but do you know how to get the most out of it? What would Oscar Wilde advise for better blogging? Thousands of blog guides exist, but do they really help or just cloud the issue further? This is what you need…
Online Content Marketing: Let’s Put the “We” Back Into Weblog
Tweet I get calls from small business professionals who want to start a blog or an e-newsletter. They’ve usually invested money in a nice website, and then suddenly realize that something’s missing… like customers and leads! They’re genuinely surprised that with the money they spent on their website, no one is coming to see it,…
Small Business Content Marketing: When to Hire A Freelance Writer?
Tweet When should you hire a freelance writer for your blog or website? Most small businesses don’t realize how much writing goes into publishing (and updating) a website or blog. Yet the content on your website or blog is the key component of your content marketing strategy. In order to get the online results you…
Content Marketing Writers: How’s Your Cognitive Fitness?
Tweet What’s the most important thing you can do to improve your skills as a writer, blogger, or content marketer? I’m not sure there’s any one right answer, but my vote goes to working on your cognitive fitness. That’s a term we’re going to be hearing a lot about. I first read about it in…
-
-
-
Audio Teleseminar, Transcripts & PDF Workbook: $39.95
Content Marketing for Online Profits - Free Online e-Course
Content Marketing with Blogs - Free eBook
"Writing optimized, compelling, keyword-rich content on a blog is the quickest, least expensive, easiest way to grow sales and build your business..."
A free online ebook on how to turn readers into clients with quality content marketing
My videos are produced by iMotionVideo
