Author Archives: Patsi Krakoff

5 Pinterest Pinning Tips: Don’t Be a Pinhead

Written by in Attracting Clients, How to...Tips, Social Media Stuff
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Don’t Be a Pinterest Pinhead 5 etiquette tips for pinning on the world’s favorite social pinboard It’s true that Pinterest is fun—designed to be a simple, beautiful way to pin all your favorite ideas, products and places on the Web—but it’s also true that it’s powerful. With a registered user base that includes over 10…

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Pinterest: 3 Reasons To Take Note

Written by in Attracting Clients, Content Marketing, Online Marketing, Online Persuasion, Social Media Stuff
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Even if you’ve never been on Pinterest, you’ve probably heard of it—this hot social network is drawing attention everywhere, from newspapers and magazines to television and political campaigns. Since beginning just a few years ago, it has become the fastest website in history to hit 10 million visitors a month—buoyed to success by loyal fans…

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Content Marketing: Stories are Key

Written by in Brain Based Content Marketing, Content Marketing, How to...Tips, Story Telling
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If you want your content marketing messages to be remembered, you must engage the emotional memories of your readers. Memory formation happens in two ways: 1.  You say or do something that makes an emotional connection. 2.  Something happens that closely resembles a previously established emotional connection. What results is a neural network of associations that get triggered by a hot-button stimulus….

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5 Uses for Your Business Blog

Written by in About Blogs, How to...Tips, Writing Great Blog Content
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Maintaining a business blog is time-consuming. However, if you have clear objectives in mind, the effort very well could be worth your while. As you establish your blog, define your goals to determine whether to keep it alive. Below are five common uses for feeding regular content into a business blog. (photo courtesy digitalart) 1….

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Online Persuasion: Seeing Through the Eyes of Customers

Written by in Attracting Clients, How to...Tips, Online Marketing, Online Persuasion
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There’s an important shift in content marketing tactics that affects professionals who want to get found, get known and get clients online. And that shift means a different mindset. Not too long ago I came across a great blog post. There was a picture of a pair of glasses lying on a bench with this caption: Don’t you wish you…

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Business Blogs and the Parisbas Tennis Open

Written by in Attracting Clients, Getting Read, Writing Great Blog Content
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Is your blog like my tennis, a hit or a miss? Are you writing posts that are clear winners for your readers? Are you serving valuable, relevant content within the lines of your readers’ needs? This week I’m watching the world’s best players battle it out on the courts at the Parisbas Tennis Open in Indian Wells,…

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LinkedIn Power Tips: Give Before You Receive

Written by in Attracting Clients, Content Marketing, How to...Tips, Social Media Stuff
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If you’ve noticed, LinkedIn is quickly becoming the social networking site for professionals to connect and do business. Maybe Facebook is better left for your family and friends? Just wondering… I’ve invited Chris Buffaloe of SerenityVA.com to share tips on using the LinkedIn recommendations feature. (photo courtesy jannoon028) The value of referrals, recommendations, or testimonials cannot…

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3 Networking Tips with LinkedIn Groups for Business

Written by in Content Marketing, Social Media Stuff
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LinkedIn is today to working professionals what Facebook was to college students when it first launched: a networking tool with a specific audience and purpose in mind. Facebook has since degenerated to an all-inclusive social media outlet for friends and family, but LinkedIn still retains its reputation as an online social networking service for the…

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The Pros of LinkedIn vs. Facebook for Professionals

Written by in Attracting Clients, Content Marketing, Social Media Stuff
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You’re probably already on Facebook, sharing photos of your kid’s first birthday party and links to your favorite articles, recipes and videos. After all, Facebook is a great way to keep in touch with friends and family. But when it comes to using social media for your business, do you really want your professional network…

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The Ladder of Emotional Values: Pleasure Reigns

Written by in Attracting Clients, Brain Based Content Marketing, Online Persuasion, Writing for the Web, Writing Great Blog Content
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What emotions are people seeking to satisfy online? What can we understand about human motivations and values in order for content marketing to work? Maslow’s famous hierarchy of needs tells us we are motivated to satisfy our basic needs first (food, shelter, clothing), before we seek to obtain satisfaction for social, intellectual and spiritual needs. A similar hierarchy…

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