Author Archive for Patsi Krakoff

Success Secrets of a Writing Career:
WOOT & WOOF

AuthorAttitude Nina Amir 226x300 Success Secrets of a Writing Career: <br>WOOT & WOOFSome say success for a writing career is a question of attitude. You simply put on your super-hero cape and think positively… I say ‘hogwash!’ Thinking doesn’t drive results.

There is no secret ‘law of attraction’ for achieving a writing career. A success mindset helps you tap into energy, but unless you get into action, all you’ve got are dreams.

Dreams come easy for writers, too easy. Take any writing assignment, either for yourself, your own business, blog, or ebook, or one for a paying client. Chances are, you’ll spend as much time dreaming about the piece as you will actually writing it.

Recently I read a good post about “The 5 Qualities You Need to Successfully Self-Publish Your Book,” by Nina Amir on The Future of Ink blog. She suggests adopting an “author attitude” of WOOT, from The Author Training Manual.

This clever acronym suggests five attitudes for successful writers: Read More→

How to Make Yourself Blog When You Just Don’t Feel Like Blogging

bigstock boom 400058381 300x216 How to Make Yourself Blog When You Just Dont Feel Like BloggingHere’s a tip for how to make yourself write a blog post when you’re totally uninspired. Use other people’s inspiration to motivate you.

For example, take a look at what you’re reading on the Web right now. If it’s good enough to catch your interest, maybe you can use that spark to create something new for your readers?

Here’s how I went from barely awake blog procrastination to publishing this morning.

You can tell a lot about a person just by reading the titles of the web pages they’ve got open. Right now I’m reading posts on Harvard Business Review:

  1. “How to Make Yourself Work When You Just Don’t Want to”
  2. “The Daily Routines of Geniuses”
  3. “Stop Trying to Control People or Make Them Happy”

And one on Hubspot: “12 Inspirational Writing Tips from History’s Greatest Authors.” Read More→

Better Blog Writing: Getting Hooked by Your Own Hook

MagneticHeadlines 300x225 Better Blog Writing: Getting Hooked by Your Own HookIt must have been the coffee. But there I was at 5 a.m. looking for a “hook,” a magnetic headline that would draw readers into my client’s blog like bees to honey. The client needed a post that day, and I needed to write and edit what she’d given me quickly. After all, my morning tennis partners were waiting for me.

Eureka! I cried as I found a cleverly compelling hook, saved my post as a draft and ran off to the tennis courts. Only, when I returned to the office two hours later, my client had a left a message, “Uh, …it’s great except for the headline and lead. Call me back.”

I blame it on the coffee. The hook was indeed inspiring, only it had little to do with the message my client was trying to convey. But a little caffeine and dopamine in the brain can fool you into thinking your writing’s great – and never mind it’s missing the point. Read More→

Blog Writing Tips: How to Become Productive and Prolific at Those Tasks You Hate

Manage Your Time 300x252 Blog Writing Tips: How to Become Productive and Prolific at Those Tasks You Hate How can you develop more productive blog writing habits? When are you going to stick to your content marketing calendar? What’s it going to take?

I know many small business owners who purposely procrastinate on writing and finance tasks they hate. Are you one of these professionals who work better when you have too much to do and not enough time to do it in? Think about it. Read More→

Creative Work, Blogging, Writing and Resistance

bigstock D White People Antivirus Pro 43001323 300x218 Creative Work, Blogging, Writing and ResistanceEver get stuck? Everyone encounters resistance when it comes to blogging, writing, and creative work. It’s so easy to give in, isn’t it? When it comes to doing work – putting words on the page… or electrons on a screen – you can’t escape getting stuck.

It doesn’t matter if you’re a scientist, blogger, CEO or rock star. Work requires you to actually do something. When you sit down to do it (or stand up, whatever), you experience stuckness – a state of mental morass punctuated by mind chatter and an inability to move. Read More→

Key Content Marketing Strategy: Answer Readers’ Questions

bigstock What You Need To Know 40622695 300x200 Key Content Marketing Strategy: Answer Readers Questions Does your website answer readers’ questions? This is a key element of a smart content marketing strategy. You must devote a few key content pages to answering readers’ questions about your business products and services.

Otherwise you’re not helping them solve their problems. You won’t keep visitors on your site for long; it will be “click and bye-bye.” Read More→

How to Research Content
for Your Expert Ebook

bigstock Marketing concept book Gears 59934188 300x225 How to Research Content <br>for Your Expert EbookHow should you research content in order to write your expert ebook? This is a huge question for most writers, and a major reason why some ebooks never get written or finished.

The field of online research methods is new and expanding rapidly. Using social media is a new opportunity for gathering information, but it’s complex and time consuming.

In some ways, research has never been easier. The Web is a goldmine. But it’s also a sink hole into which many writers fall, never to be seen again. Some writers die from an overdose of information, others simply disappear and give up, telling themselves there’s simply too much already written. Read More→

Research Before You Write an Expert Ebook

KDSuite 300x193 Research Before You Write an Expert EbookIf you want to write an expert ebook that sells well on Amazon, you need to research first to find out:

  • What’s already been published in your field of expertise?
  • What titles are selling well?
  • Where are the gaps in what’s already been published and what hasn’t yet been covered?
  • What do readers seek out the most?
  • What prices, what lengths, what covers are best?

I’ve been experimenting with ebook research software and I’m pretty impressed with what the developers have come up with. In particular, there’s a group of programs that can help Amazon authors get the information they need from Amazon sales: KDSuite.

KD Suites Programs 300x113 Research Before You Write an Expert EbookThis software has the ability to pull up data from ebooks in categories so you can compare sales info. It provides information on bestsellers, marketing, and keywords. There’s an additional program which creates ebook covers. Read More→

Bloggers Block? How to Get Your Creative Writing Mojo Back

Bloggers Block 239x300 Bloggers Block? How to Get Your Creative Writing Mojo BackEver get stuck with blogger’s block? Can’t get a spark of creativity going? Fingers just lay there on the keyboard like wet noodles… How can you get your creative writing going again?

Finding yourself in the horror of a creation-less void is never good. Your mind empties of anything that seems worthy of being said, and you feel helpless.

Writer’s and blogger’s block is a completely natural event experienced by writers, usually as a side-effect of writing for a deadline. Everyone has experienced it, and it’s not uncommon to panic a bit when it happens.

Here are some suggestions from a writer who’s been around the block…

Read Read More→

Content Marketing Adventures in Mexico: Stuck on My Own Roof

IMG 0428 300x225 Content Marketing Adventures in Mexico: Stuck on My Own RoofI’ve got a Mardi Gras parade dancing down my street right now, in my sleepy little village of Ajijic, near Guadalajara in Mexico. It happens three or four times a year, always because of religious fiestas: the whole village dresses in costumes on floats with music blaring as loud as possible.

It’s so loud it’s hard to think. I couldn’t finish my content marketing project for a client, so to get a good view, I went up on my roof to watch. It seemed like a great idea at the time.

And it was great… until I wanted to come down. I realized that dropping over one roof top ledge to another is easy enough. Not so when you’ve got to go back up and over the ledge and it’s just out of reach. Read More→