Author Archive for Patsi Krakoff

How to Harness the Power of Social Media

When it comes to content marketing, social media has become an essential part of most smart professionals’ marketing plans. They know that without a social presence, your online brand can appear outdated and unapproachable.

However, social media marketing isn’t as simple as a lot of business owners anticipate. Posting a tweet or a Facebook update now and then isn’t going to cut it!

Harnessing the power of social media can be achieved by using the following practices. Read More→

Compelling Newsletter Content:
2 Big Problems

newsletter-contentFrom what I see, many small business professionals struggle with writing compelling newsletter content. It’s not easy. You need to be interesting, personal, AND remind them of your products and services.Try too hard to do both… you end up confusing and losing readers.

The trick to creating compelling newsletter content is simple:

You’ve got to connect with readers in emotional ways and offer solutions to their problems. 

When I’m working with my clients on their newsletters, I often find one of two problems (or both): lack of clarity and lack of connection. Read More→

Managing Your Newsletter Email List:
5 Must-Do’s

Email-list

When it comes to creating or growing your newsletter email list, you need to stay on top of managing it so it brings you clients.

Successful small business professionals don’t have a lot of time on their hands, but they understand the importance of staying in contact with their prospects and clients. Sending newsletters with relevant useful information is a great way to keep connected, but it needs to be done as efficiently as possible. Creating a newsletter email list is no exception.

Here are five things you must do to manage your email list effectively: Read More→

Great Newsletters:
5 Must-Haves for Better Design


eNewsletterHave you noticed what great business newsletters have in common?  They’re easily scannable; that is to say, you can easily scan the newsletter to determine the topic, the key message and what action the writer wants you to take.

That’s why newsletter design is so important.

I’ve been writing about business newsletters (relevancy and branding), and great newsletters also have a lot of thought put into design and layout. 

When readers receive your newsletter the first time, is it easy to understand what it’s about? Is it easy to read? And is it easy to find information they’re looking for? Or, do they get distracted by too many words, images or stuff, so they flee? Read More→

Your Business Newsletter:
What’s Your Brand Personality?

Newsletter-BrandsWhen it comes to a business newsletter, your brand is perceived in a blink of an eye.

As I shared in my last post, your newsletter should build trust and confidence with your readers. It should include tips and information that invites your prospects and clients to take action. Your newsletter is a representation of you and your business. It’s a part of your brand.

Read More→

Business Newsletters:
Is Your Newsletter Still Relevant?

Business-NewsletterI am frequently asked if business newsletters are still relevant, or if blogs, social media, and videos have replaced them.  My response? When done well, a newsletter is very important for staying in touch with clients and prospects and a great way to build credibility and trust. In spite of all the other social media outlets, e-newsletters and printed newsletters get results.

In fact, when I ask clients if they’re getting results from their e-newsletter — if it’s worth the time, effort and money — professionals say:

“I just met with the COO at a company where I’ve been coaching. He told me that the employees (the ones I coach) forward him my newsletter. He said, ‘They want me to read it because they feel the content is often pertinent to what’s going on at the company.’ There are over 100 employees at this company and I’ll soon be asking if I can send everyone my newsletter.” Read More→

Better Business Blogs:
Correct Those Broken Links

business-blogsAre you keeping your business blog fresh? If you’re like me, and you’ve been blogging for a number of years, chances are some of your links may no longer work. This guest post, from Susan Boggs, offers tips for successful bloggers and blogs on how to find and correct broken links.

In a perfect world, we would always know exactly what the Big Search Engines want from us and our business blogs, always and without a doubt. We would engrave them into stone and follow them judiciously. Our blogs would rank high for our keywords, and life would be wonderful.

Ah, yes, nirvana.

Unfortunately, in this world we call the Internet, blogging is not always quite that simple. The good news?

Life is still wonderful. Read More→

Starting a New Blog?
6 Things a Business Blog Must Have

Are you starting a new blog? What should you include in your blog if you want to use it to attract clients?

I’ve been talking about how to start a blog in my recent series of posts. Your next step is to look at your design – content is king, but if your design stinks, visitors won’t get past the banner. They won’t stay, they won’t get to know you and they won’t subscribe to your blog. Read More→

How Do You Choose a Blog Platform?

WPPlatformChoiceHow do you choose a blog platform

In my last post, How to Start a Blog: 7 Steps BEFORE You Blog, I shared important information you want to consider before your first post, including signing up for a trial blog.

With so many great blog platforms available, including WordPress, Blogger, Tumblr, Ghost, Squarespace, Wix, Typepad, Weebly, etc., how do you know which is best for you?  This guest post, by Suzanne Bird-Harris, takes a look at the differences between two of the most popular blogging platforms to help you identify what factors to consider when choosing a platform.   Read More→

How to Start a Blog: 7 Steps BEFORE You Blog

Content-Marketing-with-Blogs-7-StepsHow do I start a blog

I hear it all the time:  smart professionals, who are great at what they do, don’t know how to start a business blog, and probably wouldn’t have time to blog even if they did start one.

Last fall Kris and I spent some time interviewing clients. We really wanted to know how we could best be of service.

What we learned is that while business continues to improve for our clients, and many are having tremendous success with their blogs, others had let their blog lag.  Sure, they had started blogging with great gusto – they put in a lot of time – but somewhere along the line got stuck, and never went back.

I hope this never happens to you. But if it does, or if you are considering starting a blog, please allow me to share this story…

Several years ago, I took up needle work, you know, cross-stitching designs on canvas with yarn. One day as I was completing a big canvas, I was listening to a motivational speaker.

All of a sudden, I heard these words:

Most people just start doing things without reading the instruction manual.”

Loud and clear. I looked down at my needle work and like a shock, it hit me. I’d been doing them all backwards.

Sure enough, a quick reference back to the user manual clearly showed that I was inserting the needle backwards, and not producing the right effect. I put down my work and never went back to that hobby ever again.

My point is that I see many professionals who are pretty smart at what they do, but they start blogging without reading any instructions at all. Later, when they get stuck, they complain about not having “enough time” to blog.

Read More→