Author Archive for Patsi Krakoff – Page 2

5 Ways Blog Analytics Improve
Your Business Blog

Blog Analytics

How do you use your blog analytics? There are many easy-to-use blogging analytics tools out there, but the really successful bloggers know their results and tailor their blogs accordingly.

This is the fifth element in the CAST system for effective blog content:

Content (compelling)
Assets (free)
Social Media
Track

Here are the top five practices in business blog tracking, using analytic tools, and what to do to improve the performance of your blog so that you and your business blog get found, get known and get clients. Read More→

7 Social Media Mistakes Bloggers Should Avoid

Social-Media-BloggingA Note from Patsi: This week’s guest post is about social media and it’s really important. Why? Because if you want to engage your business blog readers and grow your reader base, you need to use social media. We’ve been writing about the CAST system for effective blog content:

Content (compelling)
Assets (free)
Social Media
Track

This post, by guest author Paul Wilberforce, looks at the common mistakes you should always avoid. Here are Paul’s 7 Social Media Mistakes Bloggers Should Avoid.

Read More→

How to Create a White Paper:
Get Found Online and Grow Readership

White-paper-digital-assetsIf you want to grow your reader base, that is, if you want to get found and get known online, small businesses and entrepreneurs will offer prospects and clients online information for free, such as a white paper, a report or a compelling article. This is part of the CAST acronym for ways to grow readership.

CAST Your Net: A is for Assets

I’ve been blogging about ways to grow your reader base using this memory device:

Content
Assets
Social Media
Track

I’m referring to digital assets, or content that is offered as a service to your readers. Your assets should range from free to fee: Read More→

What Hemingway Knew: How to Write
Blog Content that Attracts Readers

Blog-Content-HemingwayIs your blog content compelling? Are you attracting new readers, engaging with them, and growing your reader base?

In my last post, I shared an acronym that you should be using when writing blog content:

Content (compelling)
Assets (free)
Social Media
Track

Hemingway did not have the technological advantages that we have, nor a blog, but he knew how to engage his readers. As Larry W. Phillips describes in Ernest Hemingway on Writing:

Don’t describe an emotion–make it. Read More→

How to Engage Readers
AND Grow Your Reader Base

CAST TechniqueCongratulations! Your reader base has grown to 5,000! You had 4,277 hits on your blog last month, and 737 legitimate comments!

If you’re a solo professional trying to get found online, these numbers could be PDG: pretty darn good. Small businesses, however, might find these figures PDA, pretty darn awful. My point is whatever the size of your biz, you want to grow your reader base, increase hits on your site, and stimulate comments, on your blog, social media, and LinkedIn.

If you’re not seeing growing numbers, take heart; you’re not alone. I know this because it’s one of the frequent concerns and questions my clients have: “How do I grow by reader base?” Here are 4 techniques you should be using to engage readers, and grow your reader base.

4 Ways to CAST Your Net

“Quality online content” depends on what business you’re in, who your ideal clients are, and how you can reach out and attract them with your solutions. Here’s a memory device when writing for your blog or website. Read More→

I Just Googled Your Business Name:
Do You Need to Improve Your SEO?

GoogleOh no! If I Googled your business name, what would I find? Are you easy to get found online?

It is a sinking feeling when you’ve created quality content for your site that’s been optimized for content and keywords, and it’s still not showing up on the first page (or pages!) in a search return. So what can you do?

Downshift. While search engine sites should discover and index your site automatically, if you’re not showing up, or you want to improve your search engine ranking, try manually submitting your URL. You can do this quickly through Google, here, or Bing, here. Read More→

Get Found Online: 5 Question Quiz

Mindset How easy is it for you to get found online? Are you attracting the kinds of readers who could be your ideal clients? Here’s a quick 5 question quiz to reveal how well you’re doing:

5 Question Quiz

  1. How easy is it for someone to find you doing a search for answers to their problems?
  2. What comes up for your name?
  3. What comes up for the keywords that describe what your business does?
  4. Are you everywhere, or at least in the key places your target audience is? (Social sites, web, blog, articles, videos, etc.)
  5. Is your content optimized for search engines?

If you are struggling in any of these areas, here are some steps you can take to get found. Read More→

Get Found Online:
6 Principles of Quality Content

Get-Found-OnlineHow to get found online. That was one of the most common answers we heard to the question, “What is your biggest struggle?” during our recent client interviews.

In my last post, I shared why SEO and content marketing fit together.  While your blog needs good Search Engine Optimization, it has to start with quality content. But what exactly is the definition of quality content? Isn’t it subjective?

Epic Content Marketing, by Joe Pulizzi of Content Marketing Institute, offers a framework of criteria that I have adapted for coaches and consultant.  (It is based on six principles that anyone can and should apply to their writing, whether it be for  their business blog, e-newsletters, or e-books and websites. It’s great advice for any consultant and small business owner responsible for getting found.) Read More→

3 Reasons Why SEO and Content
Marketing Fit Together

SEO-and-Content-MarketingA Note from Patsi: This week’s guest post is about SEO and content marketing and it’s really important. Why? Because if you write your own blog, you may think that quality content is all you need to get found online and attract clients. It’s not.

I don’t care how good your writing is or how important you are as a thought leader in your field. Your blog needs good Search Engine Optimization, or SEO. But don’t let that scare you. Here’s what you need to know, from guest author Derek Iwasiuk.

For a long time, search engine optimization was all about tricks and tactics. People used to do anything as long as their sites rank at the top and they get the much needed traffic. Some of the techniques that website owners used to get to the top were totally unethical causing outcries from various quarters. This, however, has completely changed thanks to the updates made to the major search engines. If you inquire from any SEO company, they will tell you that nowadays, it is all about content marketing. Here are some of the reasons why you should invest in lots of content so as to rank high in search results.

  1. Content marketing fulfills SEO’s demands

On its part, SEO issues demands. There are lots of things that you need in order to succeed in search engine optimization. Be it links or any other, you need to make sure that you use the ones that will actually make your site to rank high. Content marketing on the other hand fulfills those demands. It is what you use to make sure that there is enough for professional SEO services. It therefore goes without saying that at the end of the day, the two are just one. Read More→

6 Big Content Marketing Challenges of 2016

Content-MarketingContent marketing is challenging, but it’s also the most rewarding work I’ve ever done. What more satisfying way to market professional services than by writing from the heart? When you address the problems your readers experience with your own knowledge, experience and wisdom, you help others AND build credibility authentically.

If you’ve been reading my blog for any length of time, you probably know that I do not believe in new year resolutions. And, I am not really convinced that goal setting, even marketing goals, is always the best thing, either. (Research has proven this.)

But, I do believe in strategy, clarity, planning and focus. Each year I pick a word, One Word to focus on. No matter what I am doing, I think about implementing that word, in every way I can.

For example, a few years ago my “one word” was “Care.” When I think about expressing care for my clients and readers, it shows up in the quality of my work:

  • I care if my blog has high quality, relevant content that helps readers
  • I care if I stay in touch more frequently with clients and offer to help them out
  • I care if I reach out on social sites more often to share good ideas
  • I show that I care when I ask more questions and listen better to friends and family

If I really do care, I want to get my marketing message heard by more people. It’s not about selling, it’s about being of service.

Last month Kris and I spent some time interviewing clients. We really wanted to know how we can best be of service. (Sometimes it’s hard to keep up with all the social media and content marketing channels available, especially in the always shifting future.)

What we learned is that while business continues to improve for our clients, their 6 big content marketing struggles are:

  • How to get found
  • How to grow readership
  • How to start a blog
  • How to blog
  • How to use social media
  • How to send out an electronic newsletter

What about you? Are these the biggest challenges you face with your content marketing?

If we weren’t able to connect with you, and you have other questions about content marketing, writing on the web, or creating an ebook, please let us know. Send us an email: patsi@writingontheweb.com or kris@writingontheweb.com

For the next few months, we’ll spend time focusing on these areas, and make sure that we can offer you good, useful information that can help you get found, get known, and get clients.

Oh, and happy new year, or as they say here in sunny Mexico, Feliz año nuevo!