A study on B2B content marketing has shown that 70% of businesses online have more content now than they had last year, and of these, 80% are doing so through corporate blogs.
These smart professionals understand the effectiveness of blogs, but blogging is not without challenges: figuring out what blog topics to focus on, conducting appropriate research, writing great content, and ensuring it has been optimized for search engines. If you’re stumped about what to write next, try these four ideas and see how far you get.
1. Part of your writing process should include keyword research, and nothing can help you accomplish this like Google SERP (search engine results page) analytical tools. Many free versions are available online, including SERPs.com. Read More→