Category Archives: About Blogs

How to Avoid Problems with Hyphens and Dashes…

Have you ever encountered this problem when blogging or writing content marketing? Because of the informal nature of writing on a blog, or for online ezines, people now write like they speak – you know what I mean? Instead of commas or semi-colons, everyone uses dashes to interject phrases – just like the way we…

Tips on Blog Post Optimization

What are the steps you need to follow to ensure each blog post is optimized for search engines as well as well-written for your readers’ interests? Oh my… there are a lot. But to keep me out of overwhelm, I wrote them down, and put them into a flow chart. This is good for days…

Blogger’s Block: Writing Tips to Get “Unstuck”

What do you do when you’re stuck and can’t write on your blog? Here are some blog writing tips. I diagrammed them out. It’s the rainy season here in Mexico – a great time to do a lot of reading and writing.  At least, that’s what one would think…But…I’m having trouble.  I’m stuck.  I’ve got…

If Your Blog Writing Still Stinks…

Your blog writing can improve. I’ve talked about this before:  here’s a secret formula you can use to grab people’s attention, stimulate their desire, and trigger action. Ba-da-boom, instant sales and subscriptions! Don’t be silly, there are no easy formulas, of course not. But just follow along with me here. I’ve been reading several neuroscience…

Blog Writing Tips for Business Clarity:
A Helpful Diagram

Good business writing should be like a good butler: working smoothly in the service of the reader without calling attention to itself. This means that you avoid language that sounds impressive. This weekend I was reviewing some books on business writing, including Harvard Business Review’s Guide to Better Business Writing. Although these tips are designed…

6 Writing Tips for SEO Friendly Content Marketing

Do you know how to write SEO-friendly content your readers will love? This week’s guest post by Christian Arno of Lingo24 shares 6 writing tips for writing online content that works for both readers and search engines. Writing for the web can be like walking on a tightrope. Do you litter your blog writing and…

Serial Writing Formula: 1=5+2=7+1

I’m no math genius, nor do I even think remotely like that in analytical terms. But once in a while I stumble upon something that makes sense, saves time, and produces exponential results. I’m talking about serial writing. You take one main concept, break it down into a list of 5 key elements, write an…

Engaging Content: 7 Tips to Get Readers to Think

When it comes to content marketing, there are ways to write content so it actively markets you and your business without being “in-your-face” sales copy or boring product reviews or press releases. I’m reminded of an excellent book on creating effective website design called Don’t Make Me Think. The premise is that a customer searching…

7 Ways to Format Blogs to Engage Readers’ Brains

What are the two most important parts (a.k.a. opportunities to engage readers) of your business blog post? Most experts will tell you this: The headline The call to action The headline is what gets read and spread. It’s your “shout-out” on social media sites, in feed readers, and email updates. It’s the bait on your…

How Readers Find Your Blog: A Diagram

I’ve said it before, and I’ll say it again:  a business blog is the best way to get found online, the best way to connect with potential clients, and the pathway to turning readers into clients. So, what’s your favorite excuse for not blogging for your business? I keep hearing the same reasons, over and…