Archive for Attracting Clients

7 Social Media Mistakes Bloggers Should Avoid

Social-Media-BloggingA Note from Patsi: This week’s guest post is about social media and it’s really important. Why? Because if you want to engage your business blog readers and grow your reader base, you need to use social media. We’ve been writing about the CAST system for effective blog content:

Content (compelling)
Assets (free)
Social Media

This post, by guest author Paul Wilberforce, looks at the common mistakes you should always avoid. Here are Paul’s 7 Social Media Mistakes Bloggers Should Avoid.

Read More→

How to Create a White Paper:
Get Found Online and Grow Readership

White-paper-digital-assetsIf you want to grow your reader base, that is, if you want to get found and get known online, small businesses and entrepreneurs will offer prospects and clients online information for free, such as a white paper, a report or a compelling article. This is part of the CAST acronym for ways to grow readership.

CAST Your Net: A is for Assets

I’ve been blogging about ways to grow your reader base using this memory device:

Social Media

I’m referring to digital assets, or content that is offered as a service to your readers. Your assets should range from free to fee: Read More→

What Hemingway Knew: How to Write
Blog Content that Attracts Readers

Blog-Content-HemingwayIs your blog content compelling? Are you attracting new readers, engaging with them, and growing your reader base?

In my last post, I shared an acronym that you should be using when writing blog content:

Content (compelling)
Assets (free)
Social Media

Hemingway did not have the technological advantages that we have, nor a blog, but he knew how to engage his readers. As Larry W. Phillips describes in Ernest Hemingway on Writing:

Don’t describe an emotion–make it. Read More→

I Just Googled Your Business Name:
Do You Need to Improve Your SEO?

GoogleOh no! If I Googled your business name, what would I find? Are you easy to get found online?

It is a sinking feeling when you’ve created quality content for your site that’s been optimized for content and keywords, and it’s still not showing up on the first page (or pages!) in a search return. So what can you do?

Downshift. While search engine sites should discover and index your site automatically, if you’re not showing up, or you want to improve your search engine ranking, try manually submitting your URL. You can do this quickly through Google, here, or Bing, here. Read More→

Get Found Online: 5 Question Quiz

Mindset How easy is it for you to get found online? Are you attracting the kinds of readers who could be your ideal clients? Here’s a quick 5 question quiz to reveal how well you’re doing:

5 Question Quiz

  1. How easy is it for someone to find you doing a search for answers to their problems?
  2. What comes up for your name?
  3. What comes up for the keywords that describe what your business does?
  4. Are you everywhere, or at least in the key places your target audience is? (Social sites, web, blog, articles, videos, etc.)
  5. Is your content optimized for search engines?

If you are struggling in any of these areas, here are some steps you can take to get found. Read More→

Get Found Online:
6 Principles of Quality Content

Get-Found-OnlineHow to get found online. That was one of the most common answers we heard to the question, “What is your biggest struggle?” during our recent client interviews.

In my last post, I shared why SEO and content marketing fit together.  While your blog needs good Search Engine Optimization, it has to start with quality content. But what exactly is the definition of quality content? Isn’t it subjective?

Epic Content Marketing, by Joe Pulizzi of Content Marketing Institute, offers a framework of criteria that I have adapted for coaches and consultant.  (It is based on six principles that anyone can and should apply to their writing, whether it be for  their business blog, e-newsletters, or e-books and websites. It’s great advice for any consultant and small business owner responsible for getting found.) Read More→

6 Big Content Marketing Challenges of 2016

Content-MarketingContent marketing is challenging, but it’s also the most rewarding work I’ve ever done. What more satisfying way to market professional services than by writing from the heart? When you address the problems your readers experience with your own knowledge, experience and wisdom, you help others AND build credibility authentically.

If you’ve been reading my blog for any length of time, you probably know that I do not believe in new year resolutions. And, I am not really convinced that goal setting, even marketing goals, is always the best thing, either. (Research has proven this.)

But, I do believe in strategy, clarity, planning and focus. Each year I pick a word, One Word to focus on. No matter what I am doing, I think about implementing that word, in every way I can.

For example, a few years ago my “one word” was “Care.” When I think about expressing care for my clients and readers, it shows up in the quality of my work:

  • I care if my blog has high quality, relevant content that helps readers
  • I care if I stay in touch more frequently with clients and offer to help them out
  • I care if I reach out on social sites more often to share good ideas
  • I show that I care when I ask more questions and listen better to friends and family

If I really do care, I want to get my marketing message heard by more people. It’s not about selling, it’s about being of service.

Last month Kris and I spent some time interviewing clients. We really wanted to know how we can best be of service. (Sometimes it’s hard to keep up with all the social media and content marketing channels available, especially in the always shifting future.)

What we learned is that while business continues to improve for our clients, their 6 big content marketing struggles are:

  • How to get found
  • How to grow readership
  • How to start a blog
  • How to blog
  • How to use social media
  • How to send out an electronic newsletter

What about you? Are these the biggest challenges you face with your content marketing?

If we weren’t able to connect with you, and you have other questions about content marketing, writing on the web, or creating an ebook, please let us know. Send us an email: or

For the next few months, we’ll spend time focusing on these areas, and make sure that we can offer you good, useful information that can help you get found, get known, and get clients.

Oh, and happy new year, or as they say here in sunny Mexico, Feliz año nuevo!

How to Blog for Your Business Using Personality


Do you know how to blog for your business using personality yet remaining professional? No, seriously – there’s an ongoing trend to be personal with blogs. I see it everywhere – blogs, email, newsletters. If you’re writing for business, you want to connect with your readers by using personal stories. But how much is too much?

Rohit Bhargava’s written a whole book about this, filled with examples of how companies are successfully using personalities to market their business products and services: Personality Not Included.

This is an important skill to master when it comes to writing a business blog that attracts readers yet keeps a professional brand. Where do you draw the line when it comes to sharing personal stories? Read More→

Blog Readers: 7 Psychological Ways to Emotionally Connect

Stuck on my roof

How do you create an emotional connection with your blog readers? More importantly, how do you get them so inspired they want to take action, like join your list, opt-in, comment, or buy something? Here are some psychological secrets to keep in mind.

When writing on the web – either in a blog post, a newsletter or other forms of content marketing, readers are more likely to respond to your offers of service or products if there is a resonance between you. An emotional connection is forged when your reader experiences being on the same ‘wave length’ as you. This can be done several ways.

I have to warn you: this is not always easy to do in an email, ezine or blog. Why? Because people are so different, and what is appealing on an emotional level to one is averse to another. Read More→

How to Make Money Blogging

Do you know how to make money blogging? Let me ask you this: Are you earning money because of your blog?  If so, your blog is a means of indirect sales.

As I talked about in my last post, there are two different methods you can earn money blogging:

  1. Directly
  2. Indirectly

How to Make Money Indirectly from a Business Blog

Read More→