Category Archives: Attracting Clients

4 Content Marketing Goals for a Coach Website

Written by in Attracting Clients, Content Marketing, Writing for the Web
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How should content marketing be used on the home page of your website? What makes good website copy? More specifically, if you’re a professional service provider, like an executive coach, a consultant, a lawyer, health care or financial adviser… how do you create a website that attracts clients and gets potential new leads? No matter what business you’re in, your…

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A Checklist for 2012 Content Marketing Plans

Written by in About Blogs, Attracting Clients, Content Marketing, How to...Tips, On Writing Better
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2012 Content Marketing – how did we get here so fast?  I’ve been reviewing my 2011 blog posts, email broadcasts, videos, and taking stock. I hope you’re doing the same, so you’ll get an idea of what’s needed for your own business in 2012. (Photo courtesy Rawich/FreeDigitalPhotos.net) Here’s a checklist for reviewing your 2011 content marketing results…

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Content Marketing Tip: Start with Ready-to-Publish Articles

Written by in Attracting Clients, Content Marketing, Writing for the Web
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Content marketing is easier when you can outsource some of the writing and researching to qualified writers. A great way to short-cut the time needed to research, write and publish quality online content is to find a good writer to supply articles. For example, as a former executive coach and psychologist, I write for other coaches and consultants who are…

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5 Reasons Content Marketing is Getting Harder

Written by in Attracting Clients, Content Marketing, How to...Tips, Online Marketing, Writing Great Blog Content
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I hate to be a purveyor of gloom, there’s too much of that around these days. But I’ve been thinking about this and want to share my thoughts with you. Here are some reasons content marketing is getting more challenging. There exists: A shift away from focusing on your products and services (what you know…

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Social Proof: Are You Using Client Recommendations?

Written by in Attracting Clients, Content Marketing, Online Persuasion
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This weekend I got a call from a person who wanted to buy a subscription to executive coach articles to use for his newsletter. What sealed the deal? The testimonials from other subscribers. Recommendations, testimonials and client stories are a powerful persuasion tactic. It’s one of the key persuasion triggers that get people to take…

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Online Persuasion: How to Write to Create Desire

Written by in Attracting Clients, Content Marketing, How to...Tips, Online Persuasion, Pathway to Profits, Writing Great Blog Content
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When writing online, how can you appeal to readers’ emotions on a business-oriented site? Online persuasion works best when you appeal to both the logical and emotional centers in the brain. If you want to write content that persuades readers – both thinking type and feeling type processors – to take action, you write about emotional…

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Are Your Content Readers Thinkers or Feelers?

Written by in Attracting Clients, Content Marketing, How to...Tips, On Writing Better, Writing for the Web, Writing Great Blog Content
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Have you ever read an e-newsletter or blog post and got a feeling of disappointment? Maybe it was just too subjective, airy-fairy and touchy-feely? If so, then you may be like me, a thought-processing person who wants facts and data when reading content online, an e-newsletter or blog post. Several years ago, my friend John…

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7 Ways to Format Blogs to Engage Readers’ Brains

Written by in About Blogs, Attracting Clients, Content Marketing, Getting Read, How to...Tips, Online Marketing, Writing for the Web
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What are the two most important parts (a.k.a. opportunities to engage readers) of your business blog post? Most experts will tell you this: The headline The call to action The headline is what gets read and spread. It’s your “shout-out” on social media sites, in feed readers, and email updates. It’s the bait on your…

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Why Content Marketing with Video Is Key

Written by in Attracting Clients, Content Marketing, Content Marketing with Videos, Online Marketing, Teleclasses & Seminars
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Content marketing using video is a key marketing tactic if you want to get found online, get known, and get clients. Here’s what’s important about publishing video on your sites: Your business can get quick, effective search engine results that used to take months or even years to achieve, all for next to nothing to…

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Content Marketing with Videos: Free Webinar

Written by in Attracting Clients, Content Marketing, Content Marketing with Videos, How to...Tips, Online Marketing, Teleclasses & Seminars
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You probably already know you should be using video to attract readers to your website, but you might not know how easy and quick it is. Publishing video on your site is like a client magnet. Trust me on this, you don’t need to buy expensive tools and hire a producer. It’s the best way…

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