Category Archives: Attracting Clients

5 Pinterest Pinning Tips: Don’t Be a Pinhead

Written by in Attracting Clients, How to...Tips, Social Media Stuff
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Don’t Be a Pinterest Pinhead 5 etiquette tips for pinning on the world’s favorite social pinboard It’s true that Pinterest is fun—designed to be a simple, beautiful way to pin all your favorite ideas, products and places on the Web—but it’s also true that it’s powerful. With a registered user base that includes over 10…

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Pinterest: 3 Reasons To Take Note

Written by in Attracting Clients, Content Marketing, Online Marketing, Online Persuasion, Social Media Stuff
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Even if you’ve never been on Pinterest, you’ve probably heard of it—this hot social network is drawing attention everywhere, from newspapers and magazines to television and political campaigns. Since beginning just a few years ago, it has become the fastest website in history to hit 10 million visitors a month—buoyed to success by loyal fans…

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Online Persuasion: Seeing Through the Eyes of Customers

Written by in Attracting Clients, How to...Tips, Online Marketing, Online Persuasion
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There’s an important shift in content marketing tactics that affects professionals who want to get found, get known and get clients online. And that shift means a different mindset. Not too long ago I came across a great blog post. There was a picture of a pair of glasses lying on a bench with this caption: Don’t you wish you…

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Business Blogs and the Parisbas Tennis Open

Written by in Attracting Clients, Getting Read, Writing Great Blog Content
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Is your blog like my tennis, a hit or a miss? Are you writing posts that are clear winners for your readers? Are you serving valuable, relevant content within the lines of your readers’ needs? This week I’m watching the world’s best players battle it out on the courts at the Parisbas Tennis Open in Indian Wells,…

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LinkedIn Power Tips: Give Before You Receive

Written by in Attracting Clients, Content Marketing, How to...Tips, Social Media Stuff
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If you’ve noticed, LinkedIn is quickly becoming the social networking site for professionals to connect and do business. Maybe Facebook is better left for your family and friends? Just wondering… I’ve invited Chris Buffaloe of SerenityVA.com to share tips on using the LinkedIn recommendations feature. (photo courtesy jannoon028) The value of referrals, recommendations, or testimonials cannot…

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The Pros of LinkedIn vs. Facebook for Professionals

Written by in Attracting Clients, Content Marketing, Social Media Stuff
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You’re probably already on Facebook, sharing photos of your kid’s first birthday party and links to your favorite articles, recipes and videos. After all, Facebook is a great way to keep in touch with friends and family. But when it comes to using social media for your business, do you really want your professional network…

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The Ladder of Emotional Values: Pleasure Reigns

Written by in Attracting Clients, Brain Based Content Marketing, Online Persuasion, Writing for the Web, Writing Great Blog Content
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What emotions are people seeking to satisfy online? What can we understand about human motivations and values in order for content marketing to work? Maslow’s famous hierarchy of needs tells us we are motivated to satisfy our basic needs first (food, shelter, clothing), before we seek to obtain satisfaction for social, intellectual and spiritual needs. A similar hierarchy…

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4 Content Marketing Goals for a Coach Website

Written by in Attracting Clients, Content Marketing, Writing for the Web
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How should content marketing be used on the home page of your website? What makes good website copy? More specifically, if you’re a professional service provider, like an executive coach, a consultant, a lawyer, health care or financial adviser… how do you create a website that attracts clients and gets potential new leads? No matter what business you’re in, your…

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A Checklist for 2012 Content Marketing Plans

Written by in About Blogs, Attracting Clients, Content Marketing, How to...Tips, On Writing Better
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2012 Content Marketing – how did we get here so fast?  I’ve been reviewing my 2011 blog posts, email broadcasts, videos, and taking stock. I hope you’re doing the same, so you’ll get an idea of what’s needed for your own business in 2012. (Photo courtesy Rawich/FreeDigitalPhotos.net) Here’s a checklist for reviewing your 2011 content marketing results…

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Content Marketing Tip: Start with Ready-to-Publish Articles

Written by in Attracting Clients, Content Marketing, Writing for the Web
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Content marketing is easier when you can outsource some of the writing and researching to qualified writers. A great way to short-cut the time needed to research, write and publish quality online content is to find a good writer to supply articles. For example, as a former executive coach and psychologist, I write for other coaches and consultants who are…

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