Archive for Attracting Clients

Secrets of Busy Bloggers:
4 Social Media Time Savers

Social Media BloggingMany of my readers are busy professionals who don’t have a lot of time for blogging or social media. But marketing is vital, especially if you’re growing a business, want to get found, get known, and get clients.

For those of you who have the bare minimum of time, and still want to get results, here are a few social media tips and tricks I’ve used. I must be doing something right: these tips have resulted in new clients directly from Twitter, Facebook and LinkedIn.

1. Use social media.

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Don’t Fall Prey to Auto-Feeds:
Your Blog Posts Deserve a Personal Introduction

Social MediaMany people who fell prey to the Auto-feed short-cut introduced by Facebook found that it did much more harm than good. And it’s understandable why they did it: how can you have time for social media, when you struggle with creating consistent, relevant blog content?

While it may have saved time initially, there were costs in the long run. The same is true for auto-feeds to LinkedIn, Twitter, and all the other social media sites. Although this seems like a good idea, it may do you more harm than good.

Here are 4 reasons why you should NOT automatically feed your blog posts into these social media sites: Read More→

Blog Design Blink Test:
Simple, Easy Navigation

Navigation and SimplicityIn order to impress visitors and showcase your business expertise, your blog must pass the “blink” test.

As I mentioned in my previous post, your blog design must incorporate three critical elements:

  1. Branding/Personality (Banners, logo, photos)
  2. Navigation/Simplicity (Layout, use of white space and read more)
  3. Quality Content (Problems you solve for your readers)

Navigation/Simplicity

Your blog design should offer easy navigation, easy ways to find solutions to their problems.

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Does Your Blog Pass the Blink Test?
3 Critical Blog “Must Haves”

Blink TestDoes your blog pass the blink test? Content is king, but if your design stinks, visitors won’t get past the banner. They won’t stay, they won’t get to know you and they won’t subscribe to your blog.

I mentioned this in my previous post: in order to impress visitors and showcase your business expertise, your site must pass the “blink” test.  If it doesn’t, you could be spending a lot of your valuable time blogging for nothing.

Bad blog design = bad marketing = no new business. Stinks, doesn’t it?

The three critical blog “must have” elements you need to consider:

  1. Branding/Personality (Banners, logo, photos)
  2. Navigation/Simplicity (Layout, use of white space and read more)
  3. Content (Problems you solve for your readers)

Branding/Personality

Read More→

Tips to Get Your Business Newsletter Read

eNewsletter 10 TEALDoes anyone read your business e-newsletter?  How do you get your clients and prospects to open that email? In a previous post, I asked if you were sending a holiday newsletter for your business. Here are a few timeless tips to help you get your newsletter read.

Grab Attention with a Compelling Subject Line and Headline

Remember that the singular purpose of a subject line is to get readers to open the mail. The purpose of the headline is to get people to start reading. That’s it.

Research has found that the most compelling subject and headlines cater to:

  1. The three greatest human goals: to make or save time, effort or money
  2. The three greatest human desires: lust, greed or comfort
  3. The three greatest human teasers: curiosity, scarcity or controversy

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The Scariest Blog: No Personality

Scariest Blog PostWhat’s the scariest blog post you have ever read?  For me it’s a blog or website without any personality.

Storytelling and personalization is the key piece in content marketing as I see it. People are good at writing about what they know. They aren’t as good about expressing who they are and why they do what they do.

If you’re not writing real stories, your content – on your blog, in your newsletter, on your web pages – runs the risk of being boring. You may be excited about what you do as a professional, but your clients will get bored or overwhelmed if you just throw information at them.

What’s your back-story? Read More→

A Quiz: Test Your Content Marketing and Blog Writing Knowledge

A Quiz: Test Your Blog Writing KnowledgeQuality blog posts are key to your business getting found on the Web. While that may sound obvious – (“Of course, why would I write something ho-hum boring?”) it’s harder than you might think. Not everyone agrees on what quality content is.

Quality content scores high with readers, your target clients, and with search engines. If you want to get found, get known and get clients online, you need to write and publish quality blog posts that resonate with your readers.

Two weeks ago I posed the question, “what makes you mad?” This can be a great first step in uncovering a hidden drive – what motivates you. It can also help identify what drives your readers; what content resonates with them. Read More→

Blogging Tips: Unique Ideas to Boost Your Blog

Ideas to Boost Your BlogI feel like we hear a lot of the same blogging tips over and over again. While it is definitely useful to know your blogging basics and how to boost readership, how about we change it up a little and offer some ideas on how to boost your blog in ways that you’ve maybe not thought about before?

Here are a few ways that you can get new (and old) eyes on your blog and keep them engaged. Read More→

Great Blog Content: What Makes You Mad?

DrivenIf you want to write great blog content, tap into what makes you mad. Or, what makes your readers mad? Either way, we don’t get mad about things we don’t care about.

Great blog content is always about what your readers care so much about it keeps them up at night. It makes them angry. Blood-boiling, foot-stamping, screaming mad! Read More→

The ABC’s of Great Blogging:
Be Original and Offer Insight

Image of young pretty woman changing realityWhen it comes to content marketing and great blogging, insight and originality rules.

According to the authors of Content Rules:

“Produce great stuff, and your customers will come to you. Produce really great stuff, and your customers will share and disseminate your message for you. More than ever before, content is king! Content rules!” ~ Ann Handley and C.C. Chapman, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars and More that Engage Customers and Ignite Your business (John Wiley & Sons, Inc. 2011).

This works, but it’s a lot of work. If you’re a coach, consultant, or service professional, say a doctor, therapist, lawyer, financial adviser, or health expert, you need to create content that will help your clients. You need to become a trusted resource for insights, and a go-to curator of tips and information to be helpful to people who are interested.

And you need to create strong feelings around your published content so that people will take action and keep coming back. You need them to subscribe, to sign up, to download, to ask you questions and engage with you so they become clients when they are ready. Read More→