How to get found online. That was one of the most common answers we heard to the question, “What is your biggest struggle?” during our recent client interviews.
In my last post, I shared why SEO and content marketing fit together. While your blog needs good Search Engine Optimization, it has to start with quality content. But what exactly is the definition of quality content? Isn’t it subjective?
Epic Content Marketing, by Joe Pulizzi of Content Marketing Institute, offers a framework of criteria that I have adapted for coaches and consultant. (It is based on six principles that anyone can and should apply to their writing, whether it be for their business blog, e-newsletters, or e-books and websites. It’s great advice for any consultant and small business owner responsible for getting found.) Read More→