Are you considering creating an animated video for your business blog? Did you know that blog posts and articles with images perform 91 percent better than those without them (Skyword study, 2011)? Have you done a Google search lately that has video content that you can’t resist checking out? Oh yeah. I love video. You know what else I love? Animated videos!
Why is that? As a kid I always read the “funny pages.” I still do; I immediately locate the “strategic humor” in Harvard Business Review.
Apparently 90 percent of information transmitted through the brain is visual in nature. Visual content is processed 60,000 times faster than the written word.
Visual design is critical to every page you have, but never is it more important than helping your readers and customers understand your products and services. You can more easily explain the value of your business services in pictures than words.
Here’s an example from the clever marketing folks at wizMotions.
Animated videos aren’t something you can create at home, unless you’re a talented graphic designer. And most studios doing them charge quite a bit. I researched this and found a new studio with very reasonable prices: wizMotions.com.
Check out their services and portfolio to see if they might be able to create a short animated video that can spotlight your products and services. Tell them I sent you if you do. (I am not an affiliate, but I love their services!)
(P.S. This is not the first time I’ve used an animated video. I wrote about my first experience with this company when they were called Hypnovid. Interestingly, while researching “animated videos” on Google, my post “Get Blog Readers’ Attention with Animated Video” shows up on page 1 of search results. Now that’s what I call good performance for a blog post!)
What do you think? Have you considered using visual content for your business blog?