Archive for Content Marketing

Should You Send Holiday Newsletters?

Enews crop 236x300 Should You Send Holiday Newsletters?

Shortcuts to Newsletters

Are you sending holiday newsletters for your business? Even though you may be tempted to put all your time and energy into maintaining your business blog, a newsletter is still a vital, viable way to stay connected to clients and prospects. Holiday newsletters are a great opportunity.

Don’t take my word for it. Ask other professionals if they’re getting results from sending out an emailed newsletter, for the holidays, or any time of year, and then judge for yourself if it’s worth the time and effort (and money).

Here’s a great example of what I hear: Read More→

Your Business Blog Sweet Spot:
How to Find It and Keep It

Sweet Spot1 300x195 Your Business Blog Sweet Spot: <br>How to Find It and Keep ItHave you found your business blog sweet spot? In previous posts I shared how storytelling and personalization are key to creating a blog with personality, and that the biggest mistake business bloggers make is ego-centric blog posts.  So how do you find that sweet spot, just between the two?

First and foremost, you must clarify your topic, and keep the readers’ needs in mind as you write each post.

One way to understand their needs to is to know their online habits and interests. This will allow you to create blog posts that area engaging, and you can focus your content on the keywords your readers, and prospects, are likely to use in searches.

You can’t do that without asking them what their interests are. Yet how many of us post on a blog or upload a video to YouTube without taking time to survey what are our target audience‘s interests, wants and needs?

Here’s a quick list of survey questions to ask your target audience to help define what they want to read: Read More→

The Scariest Blog: No Personality

ZOMBIES The Scariest Blog: No PersonalityWhat’s the scariest blog post you have ever read?  For me it’s a blog or website without any personality.

Storytelling and personalization is the key piece in content marketing as I see it. People are good at writing about what they know. They aren’t as good about expressing who they are and why they do what they do.

If you’re not writing real stories, your content – on your blog, in your newsletter, on your web pages – runs the risk of being boring. You may be excited about what you do as a professional, but your clients will get bored or overwhelmed if you just throw information at them.

What’s your back-story? Read More→

Top 5 Content Marketing Blog Aggregators

5 Best Blogs Top 5 Content Marketing Blog AggregatorsHave you created a list of your top 10 blogs?  If not, you’re missing out on opportunity to improve your search rankings.  It’s easy, smart and can help your business blog get inbound links.

I’ve talked about creating your own Top 10 lists before, and it still makes sense, even more so given the way SEO works today. Besides providing valuable, relevant information for your readers, you also: Read More→

How to Lure Readers to Your Blog
from Social Media

Blog Chamber 300x212 How to Lure Readers to Your Blog <br>from Social MediaLet’s face it; sometimes it’s hard to draw people’s attention away from their many social media accounts.  I know that I’m guilty of not being willing to leave the social media site I’m browsing to visit an outside blog or article. So how do we as blog writers get people to leave the social media bubble and head on over to our blog to read and then share what they read on social media?

Here are a few ideas to get reader’s eyes off of their Facebook or Twitter page and onto your blog: Read More→

Scannable Blog Posts:
Is Your Web Content Worthy of a Once Over?

Business blogging 300x300 Scannable Blog Posts:<br> Is Your Web Content Worthy of a Once Over?Is your web content worthy of a once over? Do your readers find it attractive – that is, easily scannable and interesting? If not, you are missing opportunities to connect with your readers and make a lasting impression.

Last week I posted that quality web content is short, sweet, smart and funny. Here is a great example that I found over on toprankblog.com, and I want to share it with you: Read More→

A Quiz: Test Your Content Marketing and Blog Writing Knowledge

Quiz What is Quality Content A Quiz: Test Your Content Marketing and Blog Writing KnowledgeQuality blog posts are key to your business getting found on the Web. While that may sound obvious – (“Of course, why would I write something ho-hum boring?”) it’s harder than you might think. Not everyone agrees on what quality content is.

Quality content scores high with readers, your target clients, and with search engines. If you want to get found, get known and get clients online, you need to write and publish quality blog posts that resonate with your readers.

Two weeks ago I posed the question, “what makes you mad?” This can be a great first step in uncovering a hidden drive – what motivates you. It can also help identify what drives your readers; what content resonates with them. Read More→

Great Blog Content: What Makes You Mad?

Driven Great Blog Content: What Makes You Mad?If you want to write great blog content, tap into what makes you mad. Or, what makes your readers mad? Either way, we don’t get mad about things we don’t care about.

Great blog content is always about what your readers care so much about it keeps them up at night. It makes them angry. Blood-boiling, foot-stamping, screaming mad! Read More→

The ABC’s of Business Blogging:
Create Shareable Content – Don’t Be a Bore

Create Shareable Content The ABC’s of Business Blogging:  <br>Create Shareable Content – Don’t Be a BoreIn the world of business blogging and content marketing, there’s nothing worse than a bore.

I know we’ve all seen bad content marketing – blogs that are irrelevant, outdated, full of incorrect information, typos, rambling rants and silly drivel. But what I find to be the worst is mediocrity. Read More→

The ABC’s of Great Blogging:
Be Original and Offer Insight

bigstock Image of young pretty woman ch 50415758 The ABC’s of Great Blogging:<br>  Be Original and Offer InsightWhen it comes to content marketing and great blogging, insight and originality rules.

According to the authors of Content Rules:

“Produce great stuff, and your customers will come to you. Produce really great stuff, and your customers will share and disseminate your message for you. More than ever before, content is king! Content rules!” ~ Ann Handley and C.C. Chapman, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars and More that Engage Customers and Ignite Your business (John Wiley & Sons, Inc. 2011).

This works, but it’s a lot of work. If you’re a coach, consultant, or service professional, say a doctor, therapist, lawyer, financial adviser, or health expert, you need to create content that will help your clients. You need to become a trusted resource for insights, and a go-to curator of tips and information to be helpful to people who are interested.

And you need to create strong feelings around your published content so that people will take action and keep coming back. You need them to subscribe, to sign up, to download, to ask you questions and engage with you so they become clients when they are ready. Read More→