What will make your web readers take action or not? Content marketing isn’t successful without results. So when writing a blog post or a web page, keep these key questions in mind. You want to inspire readers to pick up the phone, click here, sign up, register, or remember your brand. Here’s a final note…
Category Archives: Online Persuasion
5 Content Marketing Questions: #1 What’s the Problem?
In a previous post, Writing Web Content that Gets Results: Questions, I reviewed the basic rules of writing web content. In this post, we’ll explore the 5 content marketing questions that will help you organize and simplify your web page and blog writing by asking 5 important questions: What is the problem (pain, predicament)? Why hasn’t…
Compelling Content: What Are Your Readers’ Hot Buttons?
How do you write compelling content that attracts and engages readers? Ahhh, that question again…(followed usually by how do you turn readers into buyers?) First, let’s deal with the compelling content thing. Your content isn’t going to market a thing if you don’t reach inside the heads and hearts of your readers. Obviously it’s all about your…
Social Proof: Are You Using Client Recommendations?
This weekend I got a call from a person who wanted to buy a subscription to executive coach articles to use for his newsletter. What sealed the deal? The testimonials from other subscribers. Recommendations, testimonials and client stories are a powerful persuasion tactic. It’s one of the key persuasion triggers that get people to take…
If Your Blog Writing Still Stinks…
Your blog writing can improve. I’ve talked about this before: here’s a secret formula you can use to grab people’s attention, stimulate their desire, and trigger action. Ba-da-boom, instant sales and subscriptions! Don’t be silly, there are no easy formulas, of course not. But just follow along with me here. I’ve been reading several neuroscience…
Blog Writing Tips for Business Clarity:
A Helpful Diagram
Good business writing should be like a good butler: working smoothly in the service of the reader without calling attention to itself. This means that you avoid language that sounds impressive. This weekend I was reviewing some books on business writing, including Harvard Business Review’s Guide to Better Business Writing. Although these tips are designed…
Online Persuasion: How to Write to Create Desire
When writing online, how can you appeal to readers’ emotions on a business-oriented site? Online persuasion works best when you appeal to both the logical and emotional centers in the brain. If you want to write content that persuades readers – both thinking type and feeling type processors – to take action, you write about emotional…
Business Blog Writing and Content Marketing:
Come on, light my fire!
Why is content marketing and persuasion so difficult, and what can you do to set people on fire? When it comes to writing content for a business blog, most professionals start from their point of view. Of course, who wouldn’t? “We’ve got a state-of-the-art 128-bit secure site, offering the best rates on the Web.” While…
Emotional Marketing Makes Memories
If you want your content marketing messages to be remembered, you must engage the emotional memories of your readers. Memory formation happens in two ways: A new memory is formed when it hits the amygdala and makes an emotional connection. A stimulus may hit the amygdala and be assimilated because it resembles a previously established…
7 Mistakes Speakers Make with Presentations
We’ve often heard the brain can only hold seven things in mind. The brain research behind this is valid, and in everyday life we experience it with 7-digit phone numbers. This week in Las Vegas, at Chris Farrell’s and Mike Filsaime’s Affiliatedotcom.com event, many speakers presented “7 Steps” to better internet marketing. But I think…
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Hi, I'm Dr. Patsi Krakoff, an experienced content marketing specialist with a background in journalism and a doctorate degree in psychology. I've been providing online marketing content and consulting for coaches, consultants, authors, and speakers for the past 11 years.
I live and work from my home in the village of Ajijic in Mexico... why? Because it's Paradise! I enjoy tennis every day, and connecting with smart professionals online. How can I help you? Leave a comment and say hello...
My ebook: ContentMarketingwithBlogs.com
My e-course: ContentMarketingforOnlineProfits.com
My blogging program: Time-Saving Tips for Smart Blogging
My Content for Coaches business: ContentforCoachesandConsultants.com
Content Marketing with Blogs - Free eBook
"Writing optimized, compelling, keyword-rich content on a blog is the quickest, least expensive, easiest way to grow sales and build your business..."
A free online ebook on how to turn readers into clients with quality content marketing
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Content Marketing for Online Profits - Free Online e-Course
Content Marketing with Blogs - Free eBook
"Writing optimized, compelling, keyword-rich content on a blog is the quickest, least expensive, easiest way to grow sales and build your business..."
A free online ebook on how to turn readers into clients with quality content marketing
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