Michael Katz and Chad Board are experts at teaching professionals how to write and publish a successful e-newsletters. Today they reviewed ways to re-purpose newsletter materials and get the most marketing power out of your publication.
There was a lively discussion on the teleseminar, open to members of their E-Newsletter Success Program.
As some of you know, I'm a big fan of Michael and Chad: I really
believe that they've got the e-newsletter training stuff down to a tee,
and are teaching it well.
I took some notes. They came up with 7 ways to leverage your e-newsletter content:
- Submit your main article to online article directories. My favorite is Chris Knight's Ezine Articles. Be sure to put your name and blog URL in your resource box so people can find you on the web.
- Re-purpose your main article for blog posts. In
some cases, one newsletter article can be turned into a series of
posts, depending on the length. Of course, this goes both ways. I've
often turned blog posts into newsletter material.
- Create a special report or e-book,
or an e-course delivered by autoresponders. What do your newsletter
readers want to know more about? Are there "7 insider secrets" in your
industry that you can share with them?