Archive for Getting Read

Get Found Online:
6 Principles of Quality Content

Get-Found-OnlineHow to get found online. That was one of the most common answers we heard to the question, “What is your biggest struggle?” during our recent client interviews.

In my last post, I shared why SEO and content marketing fit together.  While your blog needs good Search Engine Optimization, it has to start with quality content. But what exactly is the definition of quality content? Isn’t it subjective?

Epic Content Marketing, by Joe Pulizzi of Content Marketing Institute, offers a framework of criteria that I have adapted for coaches and consultant.  (It is based on six principles that anyone can and should apply to their writing, whether it be for  their business blog, e-newsletters, or e-books and websites. It’s great advice for any consultant and small business owner responsible for getting found.) Read More→

Blog Readers: 7 Psychological Ways to Emotionally Connect

Stuck on my roof

How do you create an emotional connection with your blog readers? More importantly, how do you get them so inspired they want to take action, like join your list, opt-in, comment, or buy something? Here are some psychological secrets to keep in mind.

When writing on the web – either in a blog post, a newsletter or other forms of content marketing, readers are more likely to respond to your offers of service or products if there is a resonance between you. An emotional connection is forged when your reader experiences being on the same ‘wave length’ as you. This can be done several ways.

I have to warn you: this is not always easy to do in an email, ezine or blog. Why? Because people are so different, and what is appealing on an emotional level to one is averse to another. Read More→

Is Your Content Writing Appealing
to Thinkers AND Feelers?

Excitement

Is your blog content writing appealing to both thinkers AND feelers?  If you aren’t appealing to these two types of communication (and decision) styles, you’re missing half of your readership potential.

When I’m blogging, I like to cite studies whenever I write about a concept, to prove my point. In The Collected Works of C. G. Jung, Volume 6: Psychological Types, noted psychologist Carl Jung identified four primary functions of consciousness:

  • Two perceiving functions: Sensation and Intuition
  • Two judging functions: Thinking and Feeling

Based on this, Isabel Briggs Myers, and her mother, Katharine Briggs, developed a personality inventory (Myers-Briggs Personality Inventory).  Many professionals use this tool to help match their communication styles to other preferences.

My communication and decision style leans toward facts and data – (hold the subjective, touch-feely, please.)

If you have been reading this blog for any length of time, you know that I “preach” the importance of keeping your readers’ needs in mind.  So when I write, I picture my reader.  Of course, being human, I tend to project myself on to my reader: You will want the facts, not just the personal factors.  However, I know that all my readers are not like me. Read More→

How to Write Blog Posts: Awesome Graphic

Do you know how to write blog posts so that they actually get read? Some people think blogging is easy: Write it and it will be read. If you’ve ever written a blog post, you know that’s not true, and it’s hard to craft a post people will read. This infographic was created for Salesforce Canada and it says it all; it will help you put together a share-worthy post.

Click To Enlarge

Anatomy of a Blog Post

Via Salesforce

Does Your Blog Pass the Blink Test?
3 Critical Blog “Must Haves”

Blink TestDoes your blog pass the blink test? Content is king, but if your design stinks, visitors won’t get past the banner. They won’t stay, they won’t get to know you and they won’t subscribe to your blog.

I mentioned this in my previous post: in order to impress visitors and showcase your business expertise, your site must pass the “blink” test.  If it doesn’t, you could be spending a lot of your valuable time blogging for nothing.

Bad blog design = bad marketing = no new business. Stinks, doesn’t it?

The three critical blog “must have” elements you need to consider:

  1. Branding/Personality (Banners, logo, photos)
  2. Navigation/Simplicity (Layout, use of white space and read more)
  3. Content (Problems you solve for your readers)

Branding/Personality

Read More→

Tips to Get Your Business Newsletter Read

eNewsletter 10 TEALDoes anyone read your business e-newsletter?  How do you get your clients and prospects to open that email? In a previous post, I asked if you were sending a holiday newsletter for your business. Here are a few timeless tips to help you get your newsletter read.

Grab Attention with a Compelling Subject Line and Headline

Remember that the singular purpose of a subject line is to get readers to open the mail. The purpose of the headline is to get people to start reading. That’s it.

Research has found that the most compelling subject and headlines cater to:

  1. The three greatest human goals: to make or save time, effort or money
  2. The three greatest human desires: lust, greed or comfort
  3. The three greatest human teasers: curiosity, scarcity or controversy

Read More→

A Quiz: Test Your Content Marketing and Blog Writing Knowledge

A Quiz: Test Your Blog Writing KnowledgeQuality blog posts are key to your business getting found on the Web. While that may sound obvious – (“Of course, why would I write something ho-hum boring?”) it’s harder than you might think. Not everyone agrees on what quality content is.

Quality content scores high with readers, your target clients, and with search engines. If you want to get found, get known and get clients online, you need to write and publish quality blog posts that resonate with your readers.

Two weeks ago I posed the question, “what makes you mad?” This can be a great first step in uncovering a hidden drive – what motivates you. It can also help identify what drives your readers; what content resonates with them. Read More→

Blogging Tips: Unique Ideas to Boost Your Blog

Ideas to Boost Your BlogI feel like we hear a lot of the same blogging tips over and over again. While it is definitely useful to know your blogging basics and how to boost readership, how about we change it up a little and offer some ideas on how to boost your blog in ways that you’ve maybe not thought about before?

Here are a few ways that you can get new (and old) eyes on your blog and keep them engaged. Read More→

Great Blog Content: What Makes You Mad?

DrivenIf you want to write great blog content, tap into what makes you mad. Or, what makes your readers mad? Either way, we don’t get mad about things we don’t care about.

Great blog content is always about what your readers care so much about it keeps them up at night. It makes them angry. Blood-boiling, foot-stamping, screaming mad! Read More→

The ABC’s of Business Blogging:
Create Shareable Content – Don’t Be a Bore

Create Shareable ContentIn the world of business blogging and content marketing, there’s nothing worse than a bore.

I know we’ve all seen bad content marketing – blogs that are irrelevant, outdated, full of incorrect information, typos, rambling rants and silly drivel. But what I find to be the worst is mediocrity. Read More→