I mentioned this in my previous post: in order to impress visitors and showcase your business expertise, your site must pass the “blink” test. If it doesn’t, you could be spending a lot of your valuable time blogging for nothing.
Bad blog design = bad marketing = no new business. Stinks, doesn’t it?
The three critical blog “must have” elements you need to consider:
- Branding/Personality (Banners, logo, photos)
- Navigation/Simplicity (Layout, use of white space and read more)
- Content (Problems you solve for your readers)