I’ve been sharing about how to start your expert ebook project right, by being clear about who your readers are and what they most want to know.
How should you go about reader research? For example, if you wanted to know how seniors are using the Internet, you could look at the Pew Research site.
How else can you research your readers so that you get this important first step right: How do you focus your expert ebook content on readers’ frustrations and challenges by discovering what those are?
The truth is it doesn’t matter how much of an expert you are or how much you know about your field. You still need to research beyond what you already know or assume.
Don’t skip researching your readers simply because you already have 20-30 years of working with people like them. I don’t care if you’ve got a Nobel Prize in Economics.
Do you think Daniel Kahnemann rests on his ground-breaking work in Behavioral Economics? No, he does not. He is continually researching and discovering more about how theories apply to real people in the real world. His bestselling book Thinking Fast and Slow is written (and priced) for readers, not academics. Read More→