Tweet Having guest bloggers post content for your blog can be a great tool to get more readers to visit your site. Typically, guest blogging involves a good deal of cross-promotion, which can be beneficial for all parties involved. Guest blogging has recently become much more common, likely because bloggers are seeing the good things…
Category Archives: How to…Tips
Oscar Wilde: Advice on Better Blogging
Tweet You know that your blog is a key part of your search strategy, but do you know how to get the most out of it? What would Oscar Wilde advise for better blogging? Thousands of blog guides exist, but do they really help or just cloud the issue further? This is what you need…
My Business Website: Content for Customers… or SEO?
Tweet Should my business website focus on keywords and getting search engine results? Or quality content for customers? Perhaps a more important question is “How do I make the most of each of my web pages so that my business and I get found, get known, and get clients?” The challenge: You want to make…
SEO Basics for Small Business Professionals:
2 Steps Anyone Can Do
Tweet If you’re a small business professional, you may end up doing a lot of your website updating yourself. Without being a geek, you can take care of a few key elements of SEO basics to help prospects and clients find you online. This article explains the basics. If you’re not using search engine optimization…
5 Pinterest Pinning Tips: Don’t Be a Pinhead
Tweet Don’t Be a Pinterest Pinhead 5 etiquette tips for pinning on the world’s favorite social pinboard It’s true that Pinterest is fun—designed to be a simple, beautiful way to pin all your favorite ideas, products and places on the Web—but it’s also true that it’s powerful. With a registered user base that includes over…
Content Marketing: Stories are Key
Tweet If you want your content marketing messages to be remembered, you must engage the emotional memories of your readers. Memory formation happens in two ways: 1. You say or do something that makes an emotional connection. 2. Something happens that closely resembles a previously established emotional connection. What results is a neural network of associations that get triggered by a hot-button…
5 Uses for Your Business Blog
Tweet Maintaining a business blog is time-consuming. However, if you have clear objectives in mind, the effort very well could be worth your while. As you establish your blog, define your goals to determine whether to keep it alive. Below are five common uses for feeding regular content into a business blog. (photo courtesy digitalart)…
Online Persuasion: Seeing Through the Eyes of Customers
Tweet There’s an important shift in content marketing tactics that affects professionals who want to get found, get known and get clients online. And that shift means a different mindset. Not too long ago I came across a great blog post. There was a picture of a pair of glasses lying on a bench with this caption: Don’t you wish…
LinkedIn Power Tips: Give Before You Receive
Tweet If you’ve noticed, LinkedIn is quickly becoming the social networking site for professionals to connect and do business. Maybe Facebook is better left for your family and friends? Just wondering… I’ve invited Chris Buffaloe of SerenityVA.com to share tips on using the LinkedIn recommendations feature. (photo courtesy jannoon028) The value of referrals, recommendations, or testimonials…
A Checklist for 2012 Content Marketing Plans
Tweet 2012 Content Marketing – how did we get here so fast? I’ve been reviewing my 2011 blog posts, email broadcasts, videos, and taking stock. I hope you’re doing the same, so you’ll get an idea of what’s needed for your own business in 2012. (Photo courtesy Rawich/FreeDigitalPhotos.net) Here’s a checklist for reviewing your 2011 content marketing…
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