Category Archives: How to…Tips

5 Pinterest Pinning Tips: Don’t Be a Pinhead

Written by in Attracting Clients, How to...Tips, Social Media Stuff
0 Comments - Leave a comment!

Don’t Be a Pinterest Pinhead 5 etiquette tips for pinning on the world’s favorite social pinboard It’s true that Pinterest is fun—designed to be a simple, beautiful way to pin all your favorite ideas, products and places on the Web—but it’s also true that it’s powerful. With a registered user base that includes over 10…

Read the full article »

Tags: , ,

Content Marketing: Stories are Key

Written by in Brain Based Content Marketing, Content Marketing, How to...Tips, Story Telling
0 Comments - Leave a comment!

If you want your content marketing messages to be remembered, you must engage the emotional memories of your readers. Memory formation happens in two ways: 1.  You say or do something that makes an emotional connection. 2.  Something happens that closely resembles a previously established emotional connection. What results is a neural network of associations that get triggered by a hot-button stimulus….

Read the full article »

Tags: , , , ,

5 Uses for Your Business Blog

Written by in About Blogs, How to...Tips, Writing Great Blog Content
0 Comments - Leave a comment!

Maintaining a business blog is time-consuming. However, if you have clear objectives in mind, the effort very well could be worth your while. As you establish your blog, define your goals to determine whether to keep it alive. Below are five common uses for feeding regular content into a business blog. (photo courtesy digitalart) 1….

Read the full article »

Tags: , , , ,

Online Persuasion: Seeing Through the Eyes of Customers

Written by in Attracting Clients, How to...Tips, Online Marketing, Online Persuasion
2 Comments - Leave a comment!

There’s an important shift in content marketing tactics that affects professionals who want to get found, get known and get clients online. And that shift means a different mindset. Not too long ago I came across a great blog post. There was a picture of a pair of glasses lying on a bench with this caption: Don’t you wish you…

Read the full article »

Tags: , , ,

LinkedIn Power Tips: Give Before You Receive

Written by in Attracting Clients, Content Marketing, How to...Tips, Social Media Stuff
1 Comment - Leave a comment!

If you’ve noticed, LinkedIn is quickly becoming the social networking site for professionals to connect and do business. Maybe Facebook is better left for your family and friends? Just wondering… I’ve invited Chris Buffaloe of SerenityVA.com to share tips on using the LinkedIn recommendations feature. (photo courtesy jannoon028) The value of referrals, recommendations, or testimonials cannot…

Read the full article »

Tags: , ,

A Checklist for 2012 Content Marketing Plans

Written by in About Blogs, Attracting Clients, Content Marketing, How to...Tips, On Writing Better
0 Comments - Leave a comment!

2012 Content Marketing – how did we get here so fast?  I’ve been reviewing my 2011 blog posts, email broadcasts, videos, and taking stock. I hope you’re doing the same, so you’ll get an idea of what’s needed for your own business in 2012. (Photo courtesy Rawich/FreeDigitalPhotos.net) Here’s a checklist for reviewing your 2011 content marketing results…

Read the full article »

Tags: , , , ,

Neuromarketing Books for Marketing to Brains

Written by in Brain Based Content Marketing, How to...Tips, Online Persuasion
1 Comment - Leave a comment!

If you want to know more about how to write content that makes an impact on the brains of your readers, here are some interesting sites and books about the emerging field of neuromarketing. There are new neuromarketing companies and books galore, and I believe most offer important clues for content marketers. Here are a few of…

Read the full article »

Tags: , , ,

Memory + Emotional Attention = Content Marketing

Written by in About Blogs, Brain Based Content Marketing, How to...Tips
2 Comments - Leave a comment!

How do you write good blog posts that connect emotionally with readers and turn them into loyal fans? Oh, heck, that’s easy. All you have to do is: Grab their attention Get them emotionally engaged Make a memorable impact There you go, right? Easy-peasy. This is what you need to do whenever you write any content designed to…

Read the full article »

Tags: , , , ,

5 Reasons Content Marketing is Getting Harder

Written by in Attracting Clients, Content Marketing, How to...Tips, Online Marketing, Writing Great Blog Content
0 Comments - Leave a comment!

I hate to be a purveyor of gloom, there’s too much of that around these days. But I’ve been thinking about this and want to share my thoughts with you. Here are some reasons content marketing is getting more challenging. There exists: A shift away from focusing on your products and services (what you know…

Read the full article »

Tags: , , , ,

Writing Compelling Content:
What Drives Your Readers?

Written by in Brain Based Content Marketing, Content Marketing, How to...Tips, On Writing Better, Online Marketing, Online Persuasion, Writing Great Blog Content
0 Comments - Leave a comment!

In a recent blog post, Compelling Content:  What Are Your Readers’ Hot Buttons?, we explored the top 10 hot buttons and the use of emotional words and phrases to tap into these issues.  Here’s another model based on only 4 drivers. 4 Drives in a Nutshell Driven: How Human Nature Shapes Our Choices (Jossey Bass, 2001),…

Read the full article »

Tags: , , , , ,
« Older Posts