Archive for How to…Tips

The ABC’s of Business Blogging:
How to be Heard above the Noise

bigstock Concept Vector Graphic Leader 46226926 The ABCs of Business Blogging:<br>How to be Heard above the NoiseLet me ask you a couple of questions about your business blogging. When you’re competing online with other experts in your field, what makes you stand out? How are your prospects (and clients) finding you among all the other blogs and sites online?

Independent professionals who use the Web for marketing their services can learn a lot from big businesses with big budgets. They hire professional writers to create compelling headlines and creative content to attract audiences to their sites. You can too.

It’s not expensive, but it does require some creative thinking. Here are some tips for good business blogging, simplified, as simple as ABC.

The ABC’s of Great Blogging

A. A great headline
B. Be original and offer insight
C. Create shareable content – Don’t be a bore

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Content Marketing: How do you know if it’s working?

bigstock different people on d abstrac 44765554 300x225 Content Marketing: How do you know if its working?How do you know if your content is working for you? Everybody says they want more traffic, but quite frankly, traffic stats leave me scratching my head and saying “Okay, that’s nice…and so what?”

Maybe it’s because I’m not an analytical type, I prefer big picture thinking and gut feelings and intuition. But if I had a metric I could look at and be able to tell if my content is working, i.e. having an impact on readers, then maybe I’d become more analytical.

You know how those yearly physical exams give you a print out of your lab test and tell you if you’re in the “normal” range or not? Why can’t we have a report for our blogs? Or for e-newsletters? Or for overall Web content marketing?

On Monday mornings, for example, you log into your “Content Marketing Impact” account and get a free print out of how well your content has impacted readers:

  • Blog…82%
  • E-newsletter …75%
  • Articles…56%
  • Landing pages…
  • White Paper…
  • Free Report… etc. etc.

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How to Become a Pinterest Warrior

PinterestWarrior How to Become a Pinterest WarriorAre you using Pinterest effectively?

Although you may have made excellent written content a part of your marketing strategy, it’s important to remember that there is more to social media than just writing a great post or article. In fact, one of the most important aspects of social networking is much more visual and not as textual as you might think.

The most popular shared items across all social networks are pictures, which shouldn’t be too surprising, given how many images we see on the web in a day. If you want your content to be not only seen but shared, it will be important to consider making image sharing a significant aspect of your game plan. Where should you start? Well, with Pinterest of course! Read More→

4 Ways to Keep People Reading Your Blog

Blog Chamber 4 Ways to Keep People Reading Your BlogThe thing to know about business blogging is that it’s a continual quest to make your blog better. One good post now and again isn’t enough; you’ve got to keep readers coming back.

Most of us don’t blog for the fun of it, we do it because we want readers coming to our website. We want people to actually read the content that we craft because we know it has value to them.

So how do we keep readers interested and coming back to your site over and over? Here are some simple ways to spark readers coming back for more:

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E-Newsletters: What’s the Ideal Format?

eNewsletter 10 TEAL E Newsletters: Whats the Ideal Format?Newsletters: What’s the best format to send yours so it gets delivered, opened, and read? 

There is a definite divergence of opinions, but according to my readers, the preferred formatting and distribution method for e-Newsletters is HTML. Half of those who responded to my poll indicated they preferred HTML, and a third preferred plain text.

With more and more people using smart phones, iPads, e-readers, and laptops, does anyone prefer plain text? What about PDF files? (Either sent as an attachment, or viewed as a page on their websites.)

Here’s my perspective:

  • If you want readers to focus primarily on your message, then plain text is valuable.
  • If you also want to impress people visually with colors, logo and other branding elements, then it makes sense to get the most out of graphic design by using HTML formatting.

Can there be an ideal merge of both of these important elements – design for branding AND showcase valuable content?

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E-Newsletter Review: Is There Something Wrong?

Enews crop E Newsletter Review: Is There Something Wrong?How’s your e-newsletter? You may be doing all the right content marketing things (e-newsletter, blog, social media, articles, etc.) and still not get good results (get found, get known, and get clients!)

If all you’re doing is publishing good information, without personality, without offers, what’s the point? Last week I asked which was best for marketing: blogs, social media or e-newsletters.

I have written a “Shortcuts” list of questions to ask yourself when planning your e-newsletter and you can access it for free here.

I shared many positive comments on the benefits of sending newsletters. I also received an email from a client who lamented the poor results from her emailed newsletter. After a year she reported:

  • No new clients came to her after reading it
  • No new sign-ups were happening (or were rare)

She asked what she was doing wrong. Here were some of her questions, followed by my answers. This would be a good time to check your own e-newsletter for opportunities for improvement. Read More→

5 Goals for Your Blog & Website…
and One Big Challenge

bigstock A venn diagram showing dreams 49152311 300x256 5 Goals for Your Blog & Website… <br>and One Big ChallengeWhat goals have you identified for your blog and website? What do you want your blog to do for your business? No really, it’s not as obvious a question as it might at first appear.

I’ve been working with executive coaches and consultants for well over fourteen years now, helping them improve how they show up on the Web. In that time, I’ve seen a number of changes to the way websites look and function. It doesn’t matter if you use a traditional website, or a blog, or a blog as a website, the principles are the same.

Yet many professionals aren’t clear about their content marketing goals; their website and blog goals and expectations are vague. I made some notes for one client and thought I’d share them with you here.  I came up with 5 goals your site should strive to accomplish in the first minute or two. One of them is a big challenge… Read More→

Simplify Your Blog Writing:
Shortcuts to Publishing a Leadership Blog

bigstock maze 24055184 300x199 Simplify Your Blog Writing: <br>Shortcuts to Publishing a Leadership BlogHow’s your blog writing going? Snap, crackle and publish? Or are you a little blocked, maybe even constipated?

Do you feel dread and overwhelm when it’s time to post on your blog?

You may offer great solutions and services for your clients, but if you don’t simplify your blog writing tasks and publish frequent, compelling content, you won’t get great content marketing results.

In a blog post last week I shared that the two most common statements I hear about blogging are: Read More→

Blog Goals: 5 Tips to Keep Your Blog
Focused and on Track

Blog Goals Blog Goals: 5 Tips to Keep Your Blog <br>Focused and on Track

Is your blog focused and on track? Do you find yourself saying, “I don’t have enough time to blog,” or “I don’t know what to write about?”

Guess what? These two questions are related to the same problem: not enough clarity about blog goals. Here’s how I help my clients solve this problem of clarity:

  1. Define your business Ps & Q – (3Ps + 1Q):
    => What Problem do you solve?
    => Who are the People you serve?
    => What Products and services do you offer?
    => What makes you uniQue??
  2. Create a course outline or a table of contents as if you were writing a book or teaching a class on this problem, i.e., your expertise.
  3. Make a list of keywords, categories and topics you’re qualified to write about and that must be addressed to solve the problems of your readers.
  4. Make an editorial calendar for each day of the week you’re going to be blogging. Make sure you cover all the topics and categories, and that your keywords are repeated frequently in posts and titles (search engine optimization).
  5. Make a weekly blog schedule to include writing the content, sharing it on social sites, researching and commenting on other blogs, and formatting, editing, linking, etc.

Don’t underestimate the time it takes for all the peripheral upkeep of blogging. Maintaining a successful blog takes more time than just writing a post. And it almost always takes longer than the 30 minutes required for writing.

Are you focusing on client needs?

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Content Marketing Graphic:
What’s Missing in this Visual?

Content Marketing Steps 300x224 Content Marketing Graphic: <br>What’s Missing in this Visual? I ran across this great slide share about how content marketing works on Vizedu from Sandeep Arora, but there’s something missing. Don’t get me wrong, I love this explanation of what content marketing is, how it works, and the difference from traditional marketing.

In order for your readers to find you, read your content, and remember you, you’ve got to grab their attention, spark an emotional engagement, and get them to take action.

How do you do this? Read More→