Category Archives: How to…Tips

A Checklist for 2012 Content Marketing Plans

Written by in About Blogs, Attracting Clients, Content Marketing, How to...Tips, On Writing Better
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2012 Content Marketing – how did we get here so fast?  I’ve been reviewing my 2011 blog posts, email broadcasts, videos, and taking stock. I hope you’re doing the same, so you’ll get an idea of what’s needed for your own business in 2012. (Photo courtesy Rawich/FreeDigitalPhotos.net) Here’s a checklist for reviewing your 2011 content marketing results…

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Neuromarketing Books for Marketing to Brains

Written by in Brain Based Content Marketing, How to...Tips, Online Persuasion
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If you want to know more about how to write content that makes an impact on the brains of your readers, here are some interesting sites and books about the emerging field of neuromarketing. There are new neuromarketing companies and books galore, and I believe most offer important clues for content marketers. Here are a few of…

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Memory + Emotional Attention = Content Marketing

Written by in About Blogs, Brain Based Content Marketing, How to...Tips
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How do you write good blog posts that connect emotionally with readers and turn them into loyal fans? Oh, heck, that’s easy. All you have to do is: Grab their attention Get them emotionally engaged Make a memorable impact There you go, right? Easy-peasy. This is what you need to do whenever you write any content designed to…

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5 Reasons Content Marketing is Getting Harder

Written by in Attracting Clients, Content Marketing, How to...Tips, Online Marketing, Writing Great Blog Content
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I hate to be a purveyor of gloom, there’s too much of that around these days. But I’ve been thinking about this and want to share my thoughts with you. Here are some reasons content marketing is getting more challenging. There exists: A shift away from focusing on your products and services (what you know…

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Writing Compelling Content:
What Drives Your Readers?

Written by in Brain Based Content Marketing, Content Marketing, How to...Tips, On Writing Better, Online Marketing, Online Persuasion, Writing Great Blog Content
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In a recent blog post, Compelling Content:  What Are Your Readers’ Hot Buttons?, we explored the top 10 hot buttons and the use of emotional words and phrases to tap into these issues.  Here’s another model based on only 4 drivers. 4 Drives in a Nutshell Driven: How Human Nature Shapes Our Choices (Jossey Bass, 2001),…

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5 Content Marketing Questions:
Get Readers to Take Action

Written by in Content Marketing, How to...Tips, Online Persuasion, Writing for the Web, Writing Great Blog Content
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What will make your web readers take action or not? Content marketing isn’t successful without results. So when writing a blog post or a web page, keep these key questions in mind. You want to inspire readers to pick up the phone, click here, sign up, register, or remember your brand. Here’s a final note…

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5 Content Marketing Questions:
#3 What’s Possible?

Written by in Content Marketing, How to...Tips, On Writing Better, Writing for the Web, Writing Great Blog Content
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In Maria Velosa’s Web Copy That Sells book, there is a 5-step blueprint for writing on the Web. This is really what content marketing is all about. When you answer the following 5 questions, your writing tasks are simplified and your copy becomes clear. What is the problem (pain, predicament)? Why hasn’t this problem been solved? What…

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5 Content Marketing Questions:
#2 Why Hasn’t This Problem Been Solved?

Written by in Content Marketing, How to...Tips, On Writing Better, Writing for the Web, Writing Great Blog Content, Writing Great Copy
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In a previous post, 5 Content Marketing Questions: #1 What is The Problem?, I reviewed the content marketing questions that help you organize and simplify your Web writing by asking 5 important questions: What is the problem (pain, predicament)? Why hasn’t this problem been solved? What is possible? What is different now? What should you do now? Question #2, Why hasn’t this…

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5 Content Marketing Questions: #1 What’s the Problem?

Written by in Content Marketing, How to...Tips, Online Persuasion, Writing Great Blog Content, Writing Great Copy
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In a previous post, Writing Web Content that Gets Results: Questions, I reviewed the basic rules of writing web content. In this post, we’ll explore the 5 content marketing questions that will help you organize and simplify your web page and blog writing by asking 5 important questions: What is the problem (pain, predicament)? Why hasn’t…

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Edit Your Content: 12 Things NOT to Miss

Written by in Content Marketing, Grammar & Common Usages, How to...Tips, Writing for the Web
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Here’s a checklist for editing your blog content before you publish. For any content that is vitally important, i.e. sales content or articles delivered to clients, I use Barbara Feiner, a professional editor. She not only corrects errors, but evaluates for clarity and flow. But for blog posts and everyday content creation, I put on my…

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